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The Publisher's Bookshelf M-Z
Marketing Directions, Inc.
Two new books are "must" reading for anyone involved in book publishing and marketing. Perpetual Promotion (1-880218-27-5) describes an authors promotional tour. It goes on to describe publicity firms, what they do and how they charge. Perpetual Promotion then gives step-by-step directions for finding, contacting and following up on media decision-makers, for the authors who choose to create their own tours. Quotations from the media professional reinforce the need for an attention-getting press kit, Perpetual Promotion concludes with a financial comparison between the two options of using a publicity firm or creating one's own tour. It's Show Time (26-7) discusses the importance of media training and presents techniques for performing on the air successfully. It examines ways to present oneself professionally, verbally and vocally. It continues with a detailed description of hints for performing on radio and television effectively, again quoting the media pros. It's Show Time concludes with a series of checklists the reader may use to evaluate his or her progress. Any small press publisher, but especial the self-published author, and the authors who cannot rely with confidence on receiving proper promotion from the corporate giants of the publishing industry should commit large portions of both these books to memory -- and to action!
Marketing With Newsletters, 2nd Edition
Boost sales and raise funds with a printed, faxed or Web newsletter and the help of this manual, which surveys how to write and produce an effective newsletter. From finding writers and setting up mailing lists to reducing production expenses and avoiding copyright hassles, this packs in practical marketing-oriented advice which goes far beyond most general "how to write" competitors.The Marshall Plan For Getting Your Novel Published
Writer's Digest Books/F&W, dist.
4700 East Galbraith Road, Cincinnati, Ohio 45236
158297196X $21.99 writersdigest.com
In The Marshall Plan For Getting Your Novel Published: 90 Strategies And Techniques For Selling Your Fiction, successful literary agent Evan Marshall draws upon his more than of 30 years' publishing experience and expertise to offer a wealth of practical, "real world" advice to penning professional quality fiction, including different writing modes to reflect action, dialogue, summary, background, or feelings, as well as the principles to keep in mind when submitting one's work, telling a good publishing offer from a bad one, taking full advantage of the services of an editor, and more. Highly recommended for beginning writers seeking to have their novels and short story collections profitably published, The Marshall Plan For Getting Your Novel Published should be in the Writing & Publishing reference collections of all university and community libraries.
Lisa Messenger & Mel Carswell
Suite 6, Level 6, 50 Holt St, Surry Hills
PO BOX H241, Australian Square, Sydney, 2000
097755192X, 17.95, www.amazon.com
In "Maverick Marketing: Publishing For Passion And Profit", Lisa Messenger draws upon her years of experience and expertise as the Managing Director of Messenger Marketing and Messenger Publishing, working with aspiring authors and self-publishers with the processes and problems of marketing their books. The result is a truly 'reader friendly' compilation of sound advice on marketing, promoting, funding, distributing, and selling non-fiction books by self-published and small press published authors. From what to do in getting started, to traditional marketing resources like bookstores, to the securing and utilization of publicity and reviews, to employing modern marketing tools from email to websites, to talk shows and author appearances, and so much more, "Maverick Marketing" is informed and informative as it provides thoughtful and thought-provoking commentaries, advice, 'tips, tricks and techniques', that can be readily employed by even the most novice newcomer to publishing. Especially recommended to the attention of those new to publishing, "Maverick Marketing" also has a great deal of value as a 'refresher course' for those with some measure of experience in marketing books today.
Maximum Exposure Marketing System
Maximum Exposure Marketing System is a publicity and promotion step-by-step "how-to" marketing program specifically designed for independent publishers. Unlike books on self-publishing that simply list what to do and when to do it, Maximum Exposure Marketing System leads publishers through a guess-free, step-by-step promotion process complete with a targeted database of book clubs, pre-publication reviewers and mainstream media targeted for each publisher's selected topic. This book marketing blueprint comes in an information packed 3-ring binder. Tabs, pockets and disk holders get the promotional campaign organized in a flash, and help the publisher to keep it that way! Easy-to-complete worksheets lead the publisher through selecting databases, Internet searches, media follow-up, and more. The $1200 cost of Maximum Exposure Marketing System includes current database of up to 300 targeted mainstream media contacts, plus book clubs and pre-publication reviewers. A more exhaustive database of more than 19,000 contacts is available for an additional $295.00; additional Maximum Exposure Marketing System notebooks for other titles are $225 per system. Tami DelPalma and Kim Dushinski of MarketAbility are marketing professionals who have provided publicity and promotion products and services for independent publishers of non-fiction titles including business, self-help, relationships, travel and parenting. They've made thousands of placements on radio, TV and in newspapers, and specialize in cost conscious campaigns to target trade journals and Internet marketing. Maximum Exposure Marketing System is a "user friendly" compilation of their many years of expertise and extensive industry contacts -- including Jim Cox of the Midwest Book Review who serves as the editor of Wisconsin Bookwatch and the Internet Bookwatch.Media Magic
DEG International Publishing
220 Boylston St., Boston, MA 02116
1931094012 $21.95 www.deg.com
In Media Magic: Profit & Promote With Free Media Placement, experienced media consultant Marisa D'Vari shares her years of expertise in this 145 page instructional compendium packed with "tips, tricks and techniques" for finding and utilizing the radio and television to promote services and products. Marisa's advice is cogent, practical, accessible, "user friendly", and constitutes an entire "how to" course on everything from developing an effective media kit to securing radio interviews and television appearances. Inspiring, informative, field tested, Media Magic is essential reading for anyone charged with the responsibility of marketing anything from books to baked goods.
Merchants Of Culture
John B. Thompson
c/o Blackwell Publishing
350 Main Street, Malden, MA 02148
9780745647869, $25.00, www.amazon.com
From cuneiform tablets to papyrus reeds to the early centuries of movable type, publishing was a power in the world and aimed at the needs and necessities of the cultural elite. But then in the 19th century literacy began to spread down to the growing middle classes and address the interests of ordinary people. But it was up until the invention of desktop publishing in the later decades of the 20th century that ordinary people had access to publishing. The rapid technological advances of the 21st century thus far have continued to compel the publishing industry into new modes of production, distribution, and fiscal survival with the coming of such innovations and electronic publishing and Kindle readers. "Merchants of Culture: The Publishing Business In The Twenty-First Century" by John B. Thompson provides an informed and informative history and description of how trade publishing operates, as well as the contributions and responsibilities of key components of the publishing industry including agents and booksellers, as well as the publishers themselves. Of particular interest is Thompson's analysis of how digital publishing is beginning to dramatically affect and alter trade publishing. Superbly researched and presented, "Merchants of Culture " is a seminal addition for academic library collections and essential reading for members of the publishing industry (including authors and book reviewers!) seeking to adapt to the constantly changing influences of modern technologies upon the art and economics of trade publishing.
MLA Style Manual
Modern Language Association
26 Broadway, New York, NY, 10004-1784
9780873522977, $32.50, www.mla.org
The Modern Language Association is referenced throughout academia and the publishing industry as the standard setter for matters of grammar and other aspects of writing. Now available in a newly updated and expanded third edition, the "MLA Style Manual: And Guide to Scholarly Publishing" is their thoroughly comprehensive and 'user friendly' guide for publishing a useful reference that will be especially appreciated by those new to publishing and an indispensable reference for anyone needing a reference work on publishing standards. The newly expanded and updated third edition offers invaluable and practical advice on a broad spectrum of publishing issues ranging from stating sources and electronic submission, to new information on copyright and fair use practices. "MLA Style Manual" is an essential and indispensable reference work for any publishing company or self-published author looking for the best way to make their books viable in today's volatile and competitive marketplace.
Mosquito Marketing for Authors
Never Dunn Publishing
9781453605301 $23.95 www.michelledunn.com
Industry veteran Michelle Dunn presents Mosquito Marketing for Authors, a no-nonsense guide for authors (especially self-published authors!) to effectively, efficiently, and inexpensively promoting one's book. Chapters discuss creating a niche market, identifying one's target audience, writing a press release, marketing both online and offline, networking, using a blog to promote one's business, creating a mailing list, the role of direct mail, standing out from one's competition, and much more. A practical-minded, user-friendly guide, absolutely indispensable to anyone interested in writing and publishing books for a living.
MovieMind For Screenwriters
William Ronald Craig
On the Flats Publishing
PO Box 2240, Berkeley, CA 94702
Written by a former University Professor of Screenwriting, MovieMind For Screenwriters: Write It Right And Get It Written is a no-nonsense guide to planning, writing, and polishing a Hollywood-quality screenplay. But chapters cover much more than creating believeable characters, proper format style, layout, examples, recommended steps for revising rough drafts and other writing techniques; the final section of MovieMind informs an aspiring screenwriter of exactly what to expect when trying to break into the business! Some issues - such as whether one should include a bold copyright notice when submitting a script (technically unnecessary since copyright in America is automatic without the notice, and some claim the notice gives a "sue-happy" impression that will get one's script dropped like a hot potato) - are given over to controversy, in which case MovieMind For Screenwriters presents both points of view and lets the reader judge. Other topics covered include the requirements to get into the Writer's Guild Association, to how to get noticed when most producers won't read scripts from previously unpublished authors, to how to protect one's rights, and much more. MovieMind For Screenwriters is an all-purpose introductory guide to writing for quality, profit, and pure entertainment, and an absolute must-have for anyone interested in writing for the big or small screen.
Musings Of An Online Bookseller
6341 - 5th Avenue NE, #509
Seattle, WA 98115
9781592433322, $19.95, www.amazon.com
To be a successful bookseller in today's increasingly competitive and volatile marketplace, there must be an online aspect to the business plan for traditional 'brick & mortar' retailers. The phenomena of 'online only' book selling and the steadily increasing numbers people who only sell books online are publishing industry trends that, among other factors, are responsible for the demise of so many independent and chain bookstores -- the latest of which is the national Borders bookstore retail empire. Then there is the advent of digital publishing to consider! That's why "Musings of an Online Bookseller" by John Landhal is such important, informed, and informative reading. Included are such factors as the impact an aging baby boomer generation is having on the publishing industry, the impact of the ebook, the use of web site oriented sales venues, alternatives to that 800 pound gorilla of online book selling known as Amazon.com, and so much more. Although invaluable for anyone new to online bookselling, "Musings of an Online Bookseller" is especially recommended for those seasoned and experienced retail book sellers that are trying to make the transition from 'brick & mortar' businesses to online retailing either as a supplement to their traditional venue or as a replacement for it.
My Book Kit
PageFree Publishing, Inc.
8175 Creekside Dr, #200, Portage, MI 49024
1589610733 $12.95 1-616-692-3926
My Book Kit: The Definitive Guide To Independent Publishing Using On-Demand Technology is a production of PageFree Publishing and presents aspiring authors seeking to become published with a compact, no-nonsense, "user friendly" guide to independent publishing "on-demand". Individual chapters specifically address striving for quality in one's writing, choosing the right publisher, maximizing reviews, marketing for optimum sales, and much, much more. A simple and straightforward primer written especially with the challenges of financially successful self-publishing in the twenty-first century in mind, My Book Kit is a complete introduction to publishing on demand (POD) and strongly recommended for Writing/Publishing reference collections.
My Book's Published -- Now What???
John F. Harnish & Jane M. Martin
c/o Buy Books On The Web
1094 New Dehaven Street, #100, West Conshohocken, PA 19428-2713
0741450003, $19.95, www.amazon.com
'Now What?' is a question that ever published author will have to address whether or not they are self-published, published by an independent small press, an established university publisher, or one of the large New York publishing conglomerates. John F. Harnish is the voice of experience, practicality, and authority in all things related to publishing. Co-authored by Jane M. Martin and featuring contributions by dozens of authors and publishing professionals, Harnish has now published "My Book's Published -- Now What???: The Owner's Manual For Your Books", a compendium of informed and informative essays on every aspect of post-publication operations for the novice author and the neophyte small press publisher. Addresses such diverse but thematically appropriate issues as copywriting; Amazon.com; a 'first book order'; selling in non-bookstore venues; the roles of freelance marketers, book reviewers, and the internet; conferencing, networking, and so much more, "My Book's Published -- Now What???" will prove to be an invaluable source of advice, insights, tips, and ideas for marketing a published book. Of special interest is the extensive chapter on 'Increasing Your Book's Revenue Flows'. Novice publishers should consider "My Book's Published -- Now What???" a critically important addition to their studies as they seek to master the 'learning curve' for successfully marketing and selling a published book, while even experienced authors will find a great deal of useable background information and insights into the marketing and promotion process. Also highly recommended is John F. Harnish's "The Amazing Book Publishing Evolution In The United States" (074145100X, $14.95).
The Naked Author
80 Maiden Lane, Suite 704
NY, NY 10038
9781408139820, $22.95, www.amazon.com
In "The Naked Author: A Guide to Self-Publishing", author Alison Baverstock draws upon her many years of experience and expertise as a Course Leader for MA Publishing at Kingston university to create a 378-page compendium providing aspiring writers with a complete 'do-it-yourself' workshop on how to turn a manuscript into a book while comporting their writing and publishing activities professionally and profitably. Of special note are the chapters focusing on defining the scope of a writing/publishing project; when and why to seek editorial support; commissioning images and illustrations; and self-publishing ebooks. "The Naked Author provides a complete 'how to' guide for marketing (including copywriting) that will prove of exceptional value for the novice. Practical, comprehensive, useful and user friendly, "The Naked Author" will prove to be an exceptional and detailed introduction, as well as having an enduring value as a professional reference for even the more experienced self-published authors.
Navigating The Rough Waters Of Today's Publishing World
Quill Driver Books
2006 South Mary, Fresno, CA 93721
9781884995583, $14.95, www.amazon.com
Marcia Meier draws upon her many years of experience and expertise as a journalist, published author, skilled poet, educator, and former director of the Santa Barbara Writers Conference in "Navigating the Rough Waters of Today's Publishing World: Critical Advice for Writers from Industry Insiders", a 130-page compendium of practical, 'real-world' advice, insight, commentary, and instruction for writers seeking publication in today's increasingly volatile, rapidly evolving, and fiercely competitive publishing industry. Drawing upon her contacts in the publishing world, aspiring authors will benefit from the observations of 'The Writer' magazine publisher Elfrieda Abbe, literary agents Paul Fedorko and Jeff Herman, 'RedRoom.com founder Ivory Madison, and self-publishing icon Dan Poynter. Of special note are the chapters devoted to the issues of self-publishing, freelancing writing, websites and blogging, and the new social media tools of Facebook, MySpace, and Tweeting. Enhanced with a glossary, bibliographies on the craft of writing, book marketing, a resource listing of writer conferences and retreats, as well as web sites of specific value for writers, "Navigating the Rough Waters of Today's Publishing World: Critical Advice for Writers from Industry Insiders" should be considered mandatory reading for anyone and all aspiring authors seeking to become successful professionals.
185 Shevelin Road, Novato, CA 94948
9780979629525, $19.95 www.nichepublishing.org
We now live in the age of desk top publishing and Print-on-Demand presses where anyone with a manuscript and some cash can get published. But getting published profitably is quite another matter. That takes planning, preparation, and perseverance. It also takes a 'how to' manual like successful author-turned-publisher Gordon Burgett's "Niche Publishing: Publish Profitably Every Time!" Drawing upon his own years of experience and hard-won expertise, Burgett shares his practical advice and cogent experience to show aspiring author/publishers how they can reduce and contain the financial risks of publishing, test the marketplace for their particular title, successfully compete for the attention (and dollars) of their targeted readership, and parlay their book into secondary and additionally profitable revenue generation. Of special note is the inclusion of an illustrative 'Case Study', the lists of resources and guides for aspiring publishers, and the listings of Burgett's companion resources such as his audio CD series on setting up and marketing a seminar, as well as his Writing Reports and Niche Publishing Reports. Practical, realistic, informed and informative, "Niche Publishing" should be considered essential reading and a core addition to the Writing/Publishing reference shelf of any author or novice publisher aspiring to be published profitably and with a minimum of risk.
No More Rejections
Penny C. Sansevieri
Author Marketing Experts
PO Box 421156, San Diego, CA 92142
1890158729 $15.95 publishinggold.com
Print-on-demand technologies have radically altered the publishing industry by making it far easier than at any previous time in the history of publishing for authors to see their manuscripts turn into books. No More Rejections: Get Published Today is a superbly organized professional insider's guide to publishing success by in which publishing expert Penny Sansevieri provides a thoroughly "user friendly" step-by-step guide that will enable even the most novice of authors to turn their writing into publication. No More Rejections offers publishing shortcuts that will enable anyone to get published in 90 days or less, develop easy and effective marketing strategies, and have access to hundreds of publishing and marketing resources. Of special note are Penny's "Seven Secrets To Writing Books That Sell!. Also very strongly recommended for all aspiring authors and small press publishers is Penny's companion "how-to" guidebook: From Book To Bestseller: An Insider's Guide To Publicizing And Marketing Your Book (1890158712, $18.95) -- which includes three references to the Midwest Book Review -- and is an indispensable reference for marketing and promoting the published book.
Non-Designer's Type Book, The
1249 Eighth Street, Berkeley, CA 94710
0201353679 $24.99 1-800-283-9444
The Non-Designer's Type Book: Insights and Techniques for Creating Professional-Level Type is a collection of simple tips, techniques and principles for desk-top publishers, graphic designers, and web page creators showing how to choose from the more than 10,000 digital typefaces available; create the right spacing and alignment; place headlines, subheads, pull quotes, punctuation, and captions; make the best of standard options such as small caps and italics, and make a splash with special effects such as ornaments and dingbats. The Non-Designer's Type Book is an essential reference for all serious desktop publishers wanting to produce professional books, publicity releases, order forms, and other publishing related documents.Online Book Marketing
360 Books, LLC
PO Box 105603, #22430
Atlanta, GA 30348-5603
9780982276556, $21.95, www.amazon.com
Just as booksellers must have an online sales ability if they are to survive in today's highly competitive marketplace, so authors and publishers must have an online publicity, promotion, and marketing ability if they are to compete successively in the modern world. That's why Lorraine Phillips "Online Book Marketing: The Least Expensive, Most Effective Ways to Create Book Buzz" is so timely and so badly needed. This 226-page compendium of observation, commentary, tips, tricks, techniques, strategies and tactics, covers aspect of online marketing for books and covers such important and necessary issues as creating a trustworthy brand; search engine optimization; increasing book sales; establishing credibility; utilizing a web site, blogs, Facebook, Twitter, LinkedIn, and YouTube; utilizing online articles, newsletters, audio podcasts, and videos; maximizing online presence, and so much more. Deftly written and superbly presented, "Online Book Marketing" should be considered mandatory reading for any author and all publishers seeking economic viability and financial success for their literary efforts and publishing endeavors.
A Path To Publishing
9781451580587, $15.00, www.amazon.com
In "A Path to Publishing: What I Learned by Publishing a Nonfiction Book", author Ed Cyzewski lays out with informative detail his experiences and 'lessons learned' when he published his first book "Coffeehouse Theology". Enhancing and expanding on his own experiences in writing and marketing a self-published book, Ed Cyzewski also draws upon illustrative case studies as he moves the reader through the process of self-publication step-by-step and chapter by chapter. Of special note are the chapters focused on Preparing Your Proposal; Publishing Options; Working with an Editor; and Marketing Your Work. Thoroughly 'user friendly' and superbly presented, "A Path to Publishing: What I Learned by Publishing a Nonfiction Book" is a very strongly recommended read for any and all aspiring writers seeking to turn their manuscripts into profitably published books.
Peer-Reviewed Journal, The
Gary Michael Smith
Box 15092, New Orleans, LA 70175-5092
0965838072 $35.00 ChatgrisPress.com
Now in a revised and updated third edition, The Peer-Reviewed Journal: A Comprehensive Guide Through The Editorial Process is a practical and informative "how to" guide written specifically to help novice editors-in-chief, managing editors, and editorial office support staff to set up effective and efficient procedures for managing the editorial office of a periodical publication. Writer, editor and author Gary Smith succinctly explains and deftly instructs editors in the process by which scientific, technical, and trade information is reviewed and disseminated. Chapters cover such topic as organizing one's office, managing a database, preparing manuscripts for publication and much, much more. A CD-R disc of forms, letters, and faxes is included to enhanced the value and application of this highly useful and practical guidebook. The Peer-Reviewed Journal is strongly recommended reading for anyone contemplating starting a journal or periodical, as well as those who are engaged in any kind of managerial or editorial responsibility for one.
POD for Profit
PO Box 280, Friday Harbor, WA 98250
9780938497462, $16.00, www.newselfpublishing.com
The advent of desktop computer word processing software meant that anyone who could type could create a manuscript for whatever their version of 'The Great American Novel' or non-fiction block buster might be. Next came converting that manuscript into a published book -- long the nearly exclusive province of traditional publishers, technological progress in the form of 'publish on demand' or 'POD' publishers came into existence to meet the demand of self-publishing authors who lacked the expertise to accomplish this task but who could simply write a check to someone who could. The trick was how to make a financial profit on that capital investment. "POD for Profit" is clearly written and very nicely organized instructional guide from Aaron Shepard wherein he uses his own experience and expertise in the field to help others learn how to print and publish their own material through print on demand organizations, and not only get their material out there, but prove it to be a profitable move. "POD for Profit" is a choice and very highly recommended read for anyone considering printing on demand as their publishing option.
Geoffrey & Martha Bryan
Golden Dragon Publishing
1463 Floresta Place, Pacific Palisades, CA 90272
0965851338 $19.95 1-888-684-0400
Print Pizzazz: Desktop Publishing For The Rest Of Us is an up-to-date, hands-on guide to what is available for the desk top publisher and how best to use it. Readers will learn how to avoid predictable problems and overcome common challenges while picking up numerous tips on how to get better results. And, unlike most books on desktop publishing currently available, the reader will obtain guidance on not just the appearance of his or her publications, but what should go into them as well. Print Pizzazz is a "how-to" manual that belongs in every desktop publisher's reference shelf. Highly recommended.Producing Successful Magazines, Newsletters and E-Zines
How To Books/Parkwest Publications
Box 20261, New York , NY 10025-1512
1857039645 $24.75 646-215-9003
Producing Successful Magazines, Newsletters and E-Zines by Carol Harris is a practical and accessible "how to" guide that is ideal for the non-specialist general reader wanting to venture into a commercial publishing activity. Currently the publisher and editor of "Effective Consulting" magazine, Harris teaches the reader how approach printed and electronic publications, helping the reader decide just what kind of publication is right for them, how to set up and run a magazine or newsletter, how to attract articles and paying advertisers, as well as how to interview and write articles. Of special note are the provision of additional contacts and resources for aspiring publishers. If you are contemplating publishing a magazine or newsletter, then begin by giving a careful reading to the informative advice to be found in Carol Harris' Producing Successful Magazines, Newsletters and E-Zines!
The Public Domain
950 Parker Street, Berkeley, CA 94710
1413304540 $34.99 1-800-728-3555
The author of "The Copyright Handbook," attorney Stephen Fishman's latest instructive and authoritative text is a "user friendly" guide to public domain usage in literature, music, art, photography, writings, movies, and other creative sources and intellectual properties. The Public Domain: How To Find & Use Copyright-Free Writings, Music, Art & More, is Fishman's exhaustive and definitive 538 page (plus appendices and index) authoritative guide to public domain law and usage is impressive. Now in a newly updated and expanded third edition, "The Copyright Handbook devotes entire chapters to writings, music, art, photography, movies and television, computer software, architecture, maps, choreography, and collections, titles, plus a complete chapter on the internet and the public domain. Additional chapters deal with copyrights restored from the public domain; the public domain outside the United States; copyright protection and its duration; copyright notice requirements, trademarks and publicity rights, and other related areas. Chapters are succinctly and clearly written and carefully organized, with helpful tables, graphs, and illustrations, plus highlighted paragraphs for areas of special interest. The Public Domain covers a vast amount of information compactly and is a useful textbook, but it makes no claim to be a substitute for legal consultation with a qualified attorney. A handy table of icons are used to codify information throughout the book, with the icon key on page 18. An interesting chapter on the use and abuse of copyright is presented early in the book gives some helpful definitions of copyright law and its history and limitations. Stephen Fishman's The Public Domain is a pertinent text for anyone in the business of writing and publishing in the twenty-first century.
Publication Production Using PageMaker
The Worsley Press/FAP Books Inc.
PO Box 540, Gainesville, FL 32602-0540
1875750177 $34.95 www.amazon.com
Publication Production Using PageMaker by editor and publishing expert Gorden Woolf is a solid, practical, comprehensive, user friendly, "how-to" guide for using the Adobe PageMaker 7 software application to create professional appearing and aesthetically pleasing newspapers, newsletters, magazines, periodicals, chapbooks, pamphlets, and other formatted publications. From making the most to templates and style tags to applying scripts, plug-ins, graphic art, and more, Publication Production Using PageMaker is packed with basic information and creative tips, tricks, and techniques. Black-and-white computer screenshots illustrate the step-by-step instructions, and a special feature of the book includes access to a helpful website and email advice service. Of special interest is the timesaving and stress relieving advice on organizing workflow, and the recommendations for avoiding the need for repetitive tasking through the utilization of PageMaker functions. Publication Production Using PageMaker is a very highly recommended addition and welcome addition the PageMaker reference shelf for the aspiring publisher.
Publicize Your Book!
375 Hudson Street, NY, NY 10014
0399528636 $15.95 penguinputnam.com
Publicize Your Book!: An Insider's Guide To Getting Your Book The Attention It Deserves by Jacqueline Deval (Publisher of Hearst Books and former director of publicity for several publishing houses) is a solidly presented "how-to" guide to getting the word out about a new book. The issues and topics range from the basics of crafting a marketing plan; to forming press materials; to setting up and conducting publicity tours; to giving a great interview; and even how to get on "The Oprah Winfrey Show". An excellent primer that superbly reflects the experience-based "know how" of author, publisher, and book publicist Jacqueline Deval, Publicize Your Book! should be considered "must" reading by anyone who aspires to be commercially successful as an author and/or publisher in today's supremely competitive publishing industry.
Publish It Yourself
5360 Campcreek Loop, Roseville, CA 95747
096600535X $9.95 1-916-771-8166
Publish It Yourself: Five Easy Steps To Getting Your Book In Print by experienced and successful sel-publisher Alton Pryor (who has seven previously self-published books to his credit) is a straightforward, "user friendly" how-to guide to the processes of self-publishing, printing, and marketing one's own book on one's own terms. Five easy steps presented in a thoroughly reader friendly text, point the way through the various hurdles of making a manuscript "camera ready", critical choices in converting a manuscript into a printed volume, marketing through mailing lists, wholesalers, regional conventions and national shows, creating and adhering to a publishing calendar and schedule, and a great deal more. Publish It Yourself is a brief, 120-page introductory survey that comprises an excellent primer for anyone with a serious interest in considering self-publishing as an option for their writings.
Publish Like The Pros
1106 Design, LLC
610 East Bell Road, Suite 2-139
Phoenix, AZ 85022
9780985489908, $7.95, www.amazon.com
"Publish Like the Pros: A Brief Guide to Quality Self-Publishing and an Insider's Look at a Misunderstood" is an 88 page booklet packed solid from cover to cover with practical, 'real-world' information and advice specifically designed to help novice authors to publish their own work in accordance with the highest standards of the publishing industry. Beginning with the provision of background information about publishing, author Michele DeFilippo devotes separate chapters to the importance of covers, editing, interior layout, and proofreading. Of special note is her concluding chapter on 'Book Distribution, Pricing and Marketing'. Informed and informative, "Publish Like the Pros: A Brief Guide to Quality Self-Publishing and an Insider's Look at a Misunderstood" is highly recommended reading for anyone who is considering publishing their own work.
Publish Or Perish
Allan A. Glatthorn
Corwin Press, Inc.
2455 Teller Road, Thousand Oaks, CA 91320
0761978674 $29.95 1-805-499-9734
Publish Or Perish: The Educator's Imperative by academician and writer instructor Allan A. Glatthorn (Distinguished Research Professor Emeritus, East Carolina University) is a superbly organized and presented writing and publishing instructional guide and reference especially intended for academic and educational professionals. From writing research journals, to creating articles, op-ed pieces, literature reviews, theses, funding proposals, and more, Publish Or Perish offers a wealth of practical "how to" and "what to expect" information about making the most of the Internet's resources, mastering the academic style, working with editors and publishers, and getting published to one's greatest personal and academic advantage. Publish Or Perish is the definitive and strongly recommended introduction to converting ideas into the printed world in order to establish and achieve professional goals through the process of writing and being published.
Publish To Win
Jerrold R. Jenkins & Anne M. Stanton
Rhodes & Easton
121 East Front Street, 4th floor, Traverse City, MI 49684
0964940124 $20.00 1-616-933-0445
Publish To Win features practical, tested marketing strategies for independent publishers seeking to be financial successful in the highly competitive field of book publishing. Publish To Win shows how to set the stage for success by testing your book idea and plotting sales channels before making the capital investment necessary to produce and print a book. Publish To Win demonstrates cost-conscious publicity and promotion strategies that are especially suited to limited budgets. Publish To Win shares the key strategies of selling profitably in the competitive and often frustrating "superstore" chains and independent bookstore environments. Publish To Win will also show how the independent publisher how to sell to lucrative non-traditional markets such as associations, book clubs, corporations, foreign markets, government agencies, home-shopping channels, libraries, and speciality stories. Of special value is the advice concerning the use of direct mail and the Internet to secure sales.
Publish Your First Magazine
PO Box 105603, Atlanta, GA 30348-5603
9780982276501, $19.95, www.amazon.com
In "Publish Your First Magazine: A Practical Guide For Wannabe Publishers", author Lorraine Phillips draws upon her many years of experience and expertise as the former publisher of the magazine 'SisterPower' to provide other aspiring magazine publishers with a comprehensive, step-by-step guide to magazine publication. "Publish Your First Magazine" intelligibly lays out all of the fundamental basics of publishing a magazine from setting it up, to design and branding, to advertisement rates and selling ads, to layout and content, to setting up a web site for the magazine, to recruiting and working with a printer, to magazine distribution, and more. As a kind of comprehensive workshop in a single 'user friendly' volume, "Publish Your First Magazine" is an absolutely essential instructional reference and guide for everyone and anyone contemplating producing a magazine in today's highly volatile and competitive marketplace.
Publish Your Nonfiction Book
Sharlene Martin & Anthony Flacco
Writer's Digest Books
c/o F+W Media
4700 East Galbraith Road, Cincinnati, OH 45236
9781582975788, $17.99, www.amazon.com
Writing a book is only the beginning of the process of getting published. When the manuscript is a work of nonfiction, the author should give a careful reading to "Publish Your Nonfiction Book: Strategies for Learning the Industry, Selling Your Book, and Building a Successful Career", a 296-page compendium of practical commentary, advice, tips, tricks and techniques on getting published. From recruiting an agent, to dealing with editors, to preparing proposals and delivering pitches, to contract negotiations, to the option of self-publishing, "Publish Your Nonfiction Book" is comprehensive, detailed, superbly well organized, and thoroughly 'user friendly'. Enhanced with an appendices of relevant resources, "Publish Your Nonfiction Book" is highly recommended for academic and community library Writing/Publishing reference collections, and critically important reading for anyone non-fiction author with a manuscript in need of publication.
Publish Your Own Magazine, Guidebook or Weekly Newspaper
Thomas A. Williams
1113 Spruce Street, Boulder, CO 80302
1591810035 $24.95 www.sentientpublications.com
If you're thinking of starting a home-based publishing business, you can't be without Publish Your Own Magazine, Guidebook or Weekly Newspaper: it tells how to not just publish a winning title, but how to make it profitable – with no money up front. All kinds of successful periodicals and what made them tops are reviewed in a title which covers circulation, readership, proposal writing, optional publication formats, niche markets and more.
Mary Montague Sikes et al
PO Box 182, West Point, VA 23181
0976983206 $14.95 www.bookwaves.net
Published!: Now Sell It!: A "How To" Book For Authors By Authors is an informed and informative guide compiled by the experienced and expert book publicity and marketing team of Mary Montague Sikes, Jean C. Keating, Mildred H. B. Roberson, E. R. Kallus and Joseph Guion. Published! will substantively help any novice (and even the seasoned writer) all along the process of publishing, marketing and advertising their book whether self-published, published by an independent press, or by a major publishing company. Deftly co-authored by an exceptionally knowledgeable team, Published! is a very highly recommended read for all writers, published or anyone aspiring to become a successfully published author.
Harold T. Miller
16100 Table Mountain Parkway, #300, Golden, Colorado 80403
1555914071 $27.95 fulcrum-books.com
Publishing: A Leap From Mind To Mind by Harold T. Miller (President and Chairman of the Houghton Mifflin Company) tells the true and complex story of the independent publishing firm of Houghton Mifflin from the years of World War II up through 1990. From Houghton Mifflin's recruitment of expert authors; to develop cutting-edge textbooks of the finest possible learning programs; to Houghton Mifflin's work in developing solid standardized tests for aptitude measurement; to ongoing business nuances of an ever changing and always competitive market place, Publishing: A Leap From Mind To Mind is a involving real-life saga arising from the publishing industry and highly recommended reading.
Paul B. Brown
1601 Broadway, New York NY 10019
0814472265 $14.95 amacombooks.org
What does it take to land a nonfiction book deal? Plenty of titles tell how to write a nonfiction book, but Paul B. Brown's Publishing Confidential: The Insider's Guide to What It Really Takes to Land a Nonfiction Book Deal expertly addresses the nuts and bolts of editorial decision-making processes. Brown supplements his own wry humor and insights from his own experience with notes from his editor Ellen Kadin, who blends his text with her own editorial comments and observations. The result is a writer's guide to publisher decision-making processes.
10940 South Parker Road, #515, Parker, CO 80134
1932672850 $9.99 outskirtspress.com
Publishing Gems: Insider Information For The Self-Publishing Writer by Brent Sampson (Founder and CEO of Outskirts Press) is an ideal read for writers who have finished their manuscript, and have the desire to pursue publication. Readers will be enlightened as Sampson presents five justified reasons that Publishing Gems will assist in writers becoming published, The information is presented in list format for easy reference, ranging from plotting, to production. Publishing Gems offers practical advice at every stage of the publishing process, Insider information from a seasoned publishing professional will help novice authors avoid common mistakes. Publishing Gems merits high praise and is justifiably recommended to dedicated authors aspiring to be published. Also strongly recommended for writing/publishing reference collections from Outskirts Press is Self-Publishing: Simplified (1598000810, $5.95), an ultimate guide to every aspect of self-publication.
Publishing For Profit
4239 West Ina Road, Suite 101, Tucson, AZ 85775-4127
1555611702 $24.95 1-800-255-1514
In Publishing For Profit: Successful Bottom-Line Management For Book Publishers, Thomas Woll shares the strategies and techniques that are fundamentally essential for any successful book publishing endeavor. Among the topics covered are defining a publishing niche, setting goals and objectives, budgeting, cash flow, title P&Ls, income statements and balance sheets, editorial category planning, contracts, revitalizing backlists, costing and estimating, distribution options and issues, marketing plans, title-launch meetings, advertising, publicity and promotion, subsidiary rights, direct-response marketing, operations and fulfillment, and a host of money-saving tips for neophyte publishers. Of special value are the many outlines and sample forms specific to publishing.Publishing For Small Press Runs
Gary Michael Smith
Box 15092, New Orleans, LA 70175-5092
0965838080 $19.95 chatgrispress.com
Now available in an updated second edition, Gary Smith's Publishing For Small Press Runs: How To Print And Market From 20 To 200 Copies Of Your Book is a hard, candid, practical look at the serious obstacles to the economic viability of small press publishers. The most profound problem confronting the independent publisher or self-published author, is that small presses lack economy of scale, i.e. they are publishing fewer numbers of their book(s) for with a higher per unit cost. Informative and insightful chapters specifically address how to make the best of small press economic realities and still turn a healthy profit by carefully controlling costs. Publishing For Small Press Runs is an absolute "must" for self-publishers or executives of small presses who seek to profit from tens to hundreds of books, rather than the more traditional tens of thousands of copies traditionally produced by the large corporate publishing houses.
The Publishing Game: Bestseller In 30 Days!
Peanut Butter and Jelly Press
Box 590239, Newton, MA 02459-0002
1893290883 $19.95 www.PBJPress.com
The Publishing Game: Bestseller In 30 Days! is a superbly presented, day-by-day, "user friendly" guide written by experienced publisher Fern Reiss for the purpose of aiding the novice publisher in applying a series of promotional and marketing techniques ranging from being featured in national magazines, to non-bookstore sales venues, to the role and uses of publishing industry awards, to print/broadcast publicity campaigns, to author speaking tours, to self-syndication, to the utilization of email newsletters, and more, which would aptly service to increase sales of self-published and small-press published titles. A solid, practical guide offering tips, tricks, and techniques as well as a useful structure by which to undertake the tactics that most other "how-to" books on publishing offer in only broad, general terms rather than specific daily activities. Informed and informative, The Publishing Game is very highly recommended as essential, basic reading, especially for those new to the field of publishing.
The Publishing Game: Publish A Book In 30 Days!
Peanut Butter and Jelly Press
Box 590239, Newton, MA 02459-0002
1893290859 $19.95 www.PBJPress.com
The Publishing Game: Publish A Book In 30 Days! by author and publishing expert Fern Reiss is an imminently practical guide to publishing self-publishing a book. Practical and "user friendly" step-by-step instructions and advice are accompanied by a wealth of information about publishing at home, getting an eye-catching cover, printing books for just two to three dollars a copy, using a website to take orders from buyers worldwide, selling to online bookstores, marketing to libraries, and much, much more. The Publishing Game: Publish A Book In 30 Days! is a very highly recommended and an especially valuable contribution to anyone frustrated or stymied by the conventional or traditional publishing community when seeking to get their work published and available to the reading public.
Publishing With Students
361 Hanover St, Portsmouth, NH 03801
0325002835 $23.50 heinemann.com
Publishing With Students: A Comprehensive Guide by Chris Weber (ESL teacher and Founder of the Oregon Students Writing & Art Foundation) is a first-rate introduction and instruction text showing parents and teachers how to best help young people on their way to becoming the next generation of published authors. Individual chapters address the pros and cons of displaying students' work on the Internet, school newspapers and magazines, e-mail publication projects, crucial steps to successful bookmaking, and much more. Appendixes full of resources round out this informative, practical, "user friendly", and highly recommended question-answering guide.
Publishing Without Borders
1163 Vine Street, Denver, CO 80206
0972892613 $24.95 xcellentmarketing.com
Knowledgeably written by Michael Ross (an international licensing expert and senior vice president in charge of product development and marketing for Encyclopedia Britannica), Publishing Without Borders: Strategies For Successful International Publishing is a concise, practical, easy-to-use, no-nonsense guide to proven and professional strategies for successful global publishing. From legal issues; to keep track of to handling unexpected challenges; to taking advantage of international book fairs, and much, much more, Publishing Without Borders is will prove immensely valuable for any novice (or experienced!) publisher seeking an international marketplace for their titles. If you have a book that you want to sell in Canada, Europe, South America, or anyplace else in the world -- then get yourself a copy of Michael Ross' Publishing Without Borders so that you can "hit the ground running" with your marketing plans, strategies, and policies.
Publishing Without Boundaries
Michael N. Ross
The Association of Educational Publishers (AEP)
510 Heron Drive, Suite 201, Logan Township, NJ 08085
0978985702, $24.95 www.edpress.org
Very highly recommended and instructive reading, "Publishing Without Boundaries: How To Think, Work, And Win In The Global Marketplace" by Michael N. Ross (Senior Vice President, Corporate Development, Encyclopedia Britannica Inc.) focuses upon the impact digital publishing has had on the publishing industry, how to work with international publishers, and how American publishers can maximize development efforts. "Publishing Without Boundaries" is designed to teach publishers how to adapt what they do to other cultures and media for the purpose of establishing relationships, negotiating licensing, and developing co-publishing contracts. Of particular importance to educational publishers, "Publishing Without Borders" has a great deal of relevance and value for American trade publishers, niche publishers, independent publishers, and self-published authors seeking to expand their markets into other countries.
Putting Your Best Book Forward
Little Moose Press
269 S. Beverly Drive, #1065
Beverly Hills, CA 90212
9780984144136, $19.95, www.amazon.com
There is a viable alternative for frustrated authors unable to interest the major houses in publishing their work -- self-publishing. But there's far more to publishing your own work than turning a manuscript into a book. Once that's done (and it's by far the easiest part of the process), you must then market your book by persuasively bringing your book to the attention of your intended readership. Every aspiring author considering self-publication would be well advised to give a close and carefully reading to Ellen Reid's "Putting Your Best Book Forward: A Book Shepherd's Secrets to Producing Award Winning Books that Sell". This 115 page compendium is packed solid from cover to cover with practical advice, instructive commentary, and a wealth of 'tips, tricks & techniques' for becoming a successfully self-published author. "Putting Your Best Book Forward" will show aspiring authors how to go about setting up their own publishing company, how to get their book into bookstores, take advantage of online marketing opportunities, digital publishing, and so much more. Of special note is the chapter dedicated to 'The Seven Deadliest Mistakes New Authors Often Make'. Deftly written and thoroughly 'user friendly', "Putting Your Best Book Forward" is enthusiastically recommended reading for any and all aspiring writers hoping to make a successful career as published authors.
Putting Your Passion Into Print
Arielle Eckstut & David Henry Sterry
708 Broadway, NY, NY 10003-9555
0761131221 $14.95 www.workman.com
Become a successfully published author whether you're writing fiction or nonfiction with the aid of Putting Your Passion Into Print, which begins with a writer's idea and follows it into print. From putting together a compelling book proposal and considering an agent to meeting editors, understanding royalty payment realities, and more, the nuts and bolts of the publishing industry are fully explored.
Rebel Bookseller, second edition
Seven Stories Press
140 Watts Street, New York, NY 10013
9781609801397, $16.95, www.amazon.com
The local independent bookstore was long a hallmark and core contributor to the intellectual life and well-being of individuals and communities. In this modern era of "big box" bookstores, chain store booksellers, online book sellers, and digital publishing, those traditional independent bookstores are becoming an 'endangered species'. That's why Andrew Laties "Rebel Bookseller: Why Indie Bookstores Represent Everything You Want to Fight for from Free Speech to Buying Local to Building Communities" is such a timely and important contribution to our national dialogue. Now in a fully updated and significantly expanded second edition, "Rebel Bookseller" is a personal history of how Laties got into selling books, how he has survived and even prospered against book marketing factors that have proved devastating to so many others, the growth of the big chain booksellers, and more. Of special note are the wealth of anecdotes, innovations in book selling, and the cogent 'real world' advice for anyone contemplating starting up an independent bookstore of their own. Informed and informative, occasionally inspired and inspiring, "Rebel Bookseller" is very highly recommended reading.
Red Hot Internet Publicity
Penny C. Sansevieri
Morgan James Publishing
1225 Franklin Avenue, Suite 325, Garden City, NY 1693
Author Marketing Experts (publicity)
PO Box 421156, San Diego, CA 92142
9781600370939, $18.95 www.morganjamespublishing.com 1-800-485-4943
Author, publicist, and publishing workshop instructor Penny C. Sansevieri is a book marketing specialist who draws upon her more than fifteen years of experience and expertise as a freelance publicist and marketing expert to write "Red Hot Internet Publicity: An Insider's Guide To Marketing Your Book On The Internet". Simply stated, this is the perfect introduction and resource guide for authors who find themselves having to shoulder the burden of publicizing, promoting, and marketing their book. Penny specifically focuses on the use of the internet as a multifaceted book marketing tool. She clearly lays out what needs to be done to develop a website that attracts visitors and then shows how to translate those visits into sales. Because authors are usually working under significant financial constraints, the emphasis is on those internet promotion techniques that are free for the asking. For example, Penny shows just how to develop and conduct an internet 'book tour' from the comfort of your own home. "Red Hot Internet Publicity" offers numerous and practical tips and techniques for networking effectively on the internet, including how to acquire print media as a part of your internet book marketing campaign. Aspiring authors and small press publishers will also learn how to expand their professional platforms to sell more books, while creating marketing campaigns that are long term and bottom-line productive. Of special note is the section devoted to blogging as a marketing tool, the phenomena of podcasting, the role of email newsletters, ebooks, and Amazon.com. "Red Hot Internet Publicity" is especially valuable for those new to book marketing for its bibliography, its lists of website resources, and what Penny has to say about publishing trends. While no self-published author or small press publisher should fail to give a careful reading of "Red Hot Internet Publicity", this outstanding and thoroughly 'user friend' internet book marketing reference is also an ideal and highly recommended instruction manual for aspiring freelance publicists entering the competitive and specialized field of marketing books.
Release Your Writing
PO Box 9949, College Station, TX 77842
9781602640603, $16.95 www.virtualbookworm.com 1-877-376-4955
A professional freelance writer and the author of "Computer Ease", Helen Gallagher draws upon her many years of experience and expertise in "Release Your Writing: Book Publishing, Your Way!" to provide an informative instruction manual that demystifies the publishing process, addresses the technological issues associated with publishing, and provides a profusion of effective, practical, immediately applicable marketing strategies to insure a book's commercial viability. Effectively organized into three major sections, 'Getting Published' covers contemporary changes in the publishing industry, the self-publishing option, Publish On Demand (POD) companies; and eBooks. 'You, The Word Processor' includes The Time to Write; The Writer's Toolbox; and 'Computer Power Tools'. The third section is devoted to the 'Business of Being a Writer' by focusing on book marketing and promotion, and keeping a book in print and available to the reading public. It should be noted that Helen Gallagher's writing style is conversational and engaging -- making it an ideal format for presenting her observations, ideas, and advice. Enhanced with an appendix listing writing resources, a glossary, and an index, "Release Your Writing" will prove invaluable and instructive reading for aspiring writers who have become published -- either on their own or through an independent publisher.
The Restructuring Of Scholarly Publishing In The United States 1980-2001
Barbara G. Haney Jones
The Edwin Mellen Press
415 Ridge Street, Lewiston, NY 14092
9780773447271, $129.95, www.mellenpress.com
One of the primary missions of university supported publishing is to provide academia with a venue to publish works that would not be able to find a commercial publishing outlet because the subject matter of the texts would not have a broad public appeal. Another purpose of university subsidized publishing is to provide academics with an opportunity to publish their works as part of the 'publish or perish' aspect of obtaining academic promotion and tenure. But for the past 30 years universities and their presses have experienced dramatic changes in their funding sources, substantial decreases in their monograph sales, increasing competition from specialty trade publishers, as well as the challenges and changes represented by a rapid evolution in computer, telecommunications, and publishing technologies. That is the subject of "The Restructuring Of Scholarly Publishing In The United States 1980-2001: A Resource-Based Analysis Of University Presses" by academician Barbara G. Haney Jones (University of Wales). Professor Jones provides an informed and informative exploration of how university presses met these various challenges over a two decade span from 1980 through 2001. Her impressively rigorous and rigorous research has produced a seminal study which incorporates a wide variety of factors and issues ranging form financial support, to physical facilities and equipment, to back title management, to academic reputations, to staff and director expertise. "The Restructuring Of Scholarly Publishing In The United States 1980-2001" is a highly recommended work of impeccable scholarship and of especial interest to the academic publishing community as well as authors and academicians seeking university press publication of their own works in these currently stressful economic times.
The Right Way To Write, Publish And Sell Your Book
Patricia L. Fry
323 East Matilija Street, Suite 110, Ojai, CA 93023
9780977357628, $19.95 www.matilijapress.com
Now in a newly revised and expanded second edition, The Right Way To Write, Publish And Sell Your Book: Your Complete Guide To Successful Authorship" by Patricia L. Fry continues to be an ideal, single-volume introduction to writing and getting published whether your literary project is fiction or non-fiction. Aspiring authors will learn how to write with clarity; actually incorporate promotion into their book; locate and evaluate an appropriate publisher (including the option of self-publishing); selecting an effective agent; write saleable book proposals and professional quality query letters; establish a platform, choose an editor; upon publication get their books into bookstores; obtain valid reviews; promote and sell their book; work with distributors, wholesalers, retailers, and internet book selling websites. It should be noted that the Midwest Book Review is twice referred to and recommended as a book review resource for small presses and self-published authors. If you are an aspiring author, no matter what your genre or project, you need to give Patricia Fry's "The Right Way To Write, Publish And Sell Your Book" a very careful reading. It will demystify the process of publication; alleviate anxiety through instruction, recommendation, and reference; and serve as a continuing informational resource at ever step of the process of going from manuscript to published book, and every aspect of book promotion and marketing, the responsibility for which, in today's highly competitive marketplace, will inevitable falls upon the author to perform. Also very highly recommended from Patricia Fry is "The Author's Workbook: Your Guide To Developing A Publishing And Marketing Plan", a spiral bound workbook specifically designed to accompany "The Right Way To Write, Publish And Sell Your Book" ($12.95) and is available directly from the Matilija Press website at www.matilijapress.com, as are her other truly exceptionally writer instruction titles: "How To Write A Successful Book Proposal In 8 Days Or Less" ($12.95); "The Successful Writer's Handbook" ($15.95); "Over 75 Good Ideas For Promoting Your Book" ($6.50); and "A Writer's Guide To Magazine Articles" ($6.50)
Hans E. Roosendaal, et al.
c/o Neal-Schuman Publishers
100 William Street, Suite 2004, New York, NY 10038-4512
9781843344902, $95.00, www.neal-schuman.com
"Scientific Publishing: From Vanity To Strategy" is an informed and informative examination of diverse business models associated with scientific publishing, and how they relate to the processes of scientific research and development. "Scientific Publishing" assesses how these models advance or impede the growth of human knowledge. Of special note is the impact of the computer and web-driven digital information environment upon access to scientific data and analysis with respect to publishing. Enhanced throughout with tables and figures, and featuring extensive references and a comprehensive index, "Scientific Publishing" is especially commended to the attention of the publishing community, as well as an invaluable addition to personal, professional, academic, and community library reference collections.
Screen & Stage Marketing Secrets
James Russell Publishing
780 Diogenes Drive, Reno NV 89512
0916367118 $34.95 www.amazon.com
Learn all the basics of selling and marketing a script through the practical marketing guide Screen & Stage Marketing Secrets: Everything You Need To Know To Market Your Screenplay, TV Or Stage Play Script. This goes beyond advice on how to produce a script to focus on the nuts and bolts of how to market and protect one, from contacting production companies and increasing the possibility of a response to accessing the TV market. You don't have to have an agent to do it right - but you do have to have industry savvy, which Screen & Stage Marketing Secrets will provide.
The Script-Selling Game
Kathie Fong Yoneda
Michael Wiese Productions
11288 Ventura Blvd., Suite 621, Studio City, CA 91604
0941188442 $14.95 www.mwp.com
The Script-Selling Game: A Hollywood Insider's Look At Getting Your Script Sold And Produced by veteran scriptwriter Kathie Fong Yoneda is a candid and informative study of how Hollywood really operates, covering all of the overt and covert hoops that scriptwriters are compelled to jump through in order to get their work accepted by producers. In The Script-Selling Game, an entertainment professional offers a wealth of wisdom in the form of tips, tricks, techniques, and "insider insights" drawn from more than 25 years of hands-on, personal experience in the cutthroat environment of the Hollywood movie-making world environment. Individual chapters address the "necessary evil" of pitching a script, common industry buzzwords, what to do and not do when submitting a script, the eight most common reasons for script rejection, and a great deal more. If you are an aspiring scriptwriter, then you need to give a careful reading to Kathie Yoneda's The Script-Selling Game!
Sheryn Hara with Paul S. Carr III
Book Publishers Network
PO Box 2256, Bothell, WA 98041
c/o News & Experts (publicity)
3748 Turman Loop, Suite 101, Wesley Chapel, FL 33544
9781937454500 $12.95 www.bookpublishersnetwork.com
Independent publisher Sheryn Hara presents Self-Publish Successfully, a practical-minded guide to self-publishing that covers writing and editing, distribution, marketing (including using the internet and social media for publicity), and more. "Only use a printer whose main job is printing. There are a lot of smaller printing companies and ever larger commercial printers who will print books, but you get the best quality from a real book printer. Most of these are located in Minnesota, Wisconsin and Michigan, primarily because they are close to the large Canadian paper mills." Accessible to prospective authors of all backgrounds, Self-Publish Successfully is an excellent primer, filled valuable for its tips, tricks, and techniques on what to do (and what not to do!) at every step of the self-publishing process. Highly recommended!
A Self Publisher's Companion
369-B Third Street #572, San Rafael CA 94901
9780936385112, $14.95, www.thebookdesigner.com
Self publishing is an avenue for those who want to get their work out there by there own power. "A Self Publisher's Companion: Expert Advice for Authors Who Want to Publish From TheBookDesigner.com" is a guide for those who want to use TheBookDesigner.com to get their voice heard. Joel Friedlander walks readers through on how to make the most of it, mistakes that should be avoided, being your own publicist, and much more, "A Self Publisher's Companion" is a strong pick for anyone who is going down the road of being their own publisher.
A. William Benitez
Positive Imaging, LLC
9016 Palace Parkway, Austin, TX 78748
9780984248094, $19.95, http://positive-imaging.com
From the days of Guttenberg's invention of moveable type down to the present time it has never been easier to turn a manuscript into a book. Among the growing library of 'how to' books for the aspiring self-published author, one of the newest is also one of the best: "Self-Publishing: Writing A Book And Publishing Books And eBooks For Yourself And Others" by entrepreneur and author A. William Benitez is a 182-page compendium of thoroughly 'user friendly' instructions that are based upon Benitez personal experience and expertise as a self-publishing author with both print editions and eBook titles to his credit. Beginning with reasons for writing and self-publishing a book, Benitez' "Self-Publishing" manual offers step-by-step instructions and experienced-based commentary on how to plan the book; the value of and tools for backing up your writing; the vital market-based importance of title selection; the reasons and tools for creating and editing drafts as you prepare your manuscript for publication; obtaining an ISBN; crating a competitive book cover; creating your own book marketing web site; and more. Of special note are the chapters on setting up a publishing services company; self publishing options such as CreateSpace; ebook options like Kindle and other options for eBook publishing; and creating effective screen shots. Informed and informative from beginning to end, "Self-Publishing" is an ideal and instructive introduction that is especially recommended for novice authors seeking to publish print and/or eBook editions of their work writing books of all genres, topics and subjects in today's highly competitive marketplace.
4340 J.A. Yount Farm Road, Conover, NC 28613
0970874642 $19.95 mainlandpress.com
Self-Publishing Fiction: From Manuscript To Bookstore And Beyond is a step-by-step guide to publishing one's novel with no more than a manuscript, a computer, and some hard work - mountains of money not required! Simple instructions to transform one's manuscript into a printer-ready format, design a cover, select a printer, obtain ISBN and Library of Congress numbers, register copyright, get one's book reviewed and get onto bookstore shelves, maximize on-line sales, and much more fill this extremely practical how-to guide. Packed cover-to-cover with "hands-on" information offering straight talk to difficult problems, from how to approach Barnes & Noble and other big bookstore chains to how to get picked up by a distributor, Self-Publishing Fiction is an enthusiastically recommended "must-have" for anyone determined to present a story to the reading public without breaking the bank.
Self-Publishing in Audio and Making Money from the Start
1397 Hope Street, Stamford, CT 06907
1881288153 $12.95 1-800-260-7717
Audio books (which got their start as books on tape for the visually impaired) has evolved into a significant element of the book publishing industry, attracting a vast consumer public to the delights and convenience of the audio book as they travel, work, or simply relax. Just as in print publishing, the conglomerate companies are finding themselves with an increasing competition in audiobook publishing from the independent publisher. In Self-Publishing in Audio and Making Money from the Start, author and publisher Julian Padowicz instructs the listener with the techniques and "how-to" information necessary to successfully producing and marketing an audiobook. Because recording technology advances, the start up and production costs have significantly decreased allowing almost anyone to produce, duplicate, and profitably market an audiobook. the start up and production costs have is essential listening for any writer or aspiring audiobook publisher seeking to expand into this whole new world of publishing.
Self Publishing In Canada
Half Acre Publishing
7311 Bell McKinnon Road, Duncan, British Columbia V9L 6A8
1894208005 $24.95 selfpublishing.ca
Self Publishing In Canada: A Complete Guide To Designing, Printing, And Selling Your Book is a hands-on practical instructional especially for Canadian authors, but packed from cover to cover with solid advice and information for those who self-publish anywhere around the world. An extensive list of resources, and a glossary, thoroughly clear narration with step-by-step walk-throughs for any first time author, make Self Publishing In Canada a truly first-rate instructional and reference. Any Canadian writer ready to take the self-publishing plunge should save themselves time, money, and frustration by a careful reading of Suzanne Anderson's Self Publishing In Canada.
Self-Publishing Manual: 20th Edition
Box 8206, Santa Barbara, CA 93118-8206
1568600593 $19.95 1-805-968-7277
Dan Poynter's The Self-Publishing Manual has long been considered an indispensable instructional guide and reference for aspiring self-published authors and small press entrepreneurs for the past twenty years. Now released in a new and thoroughly updated 20th edition (more than 20% of the text is new), The Self-Publishing Manual continues to maintain its reputation as the "bible" of the self-published author as it covers every aspect of publishing from manuscript preparation to marketing and promotion. It also addresses such publishing spin-offs as audio tapes, video tapes, CD-ROMs, magazine excepts, foreign-language editions and more. The Self-Publishing Manual is also enhanced with an appendix featuring over sixty pages of invaluable resources for the aspiring self publisher. Poynter's section on reviewers willing to entertain self-published submissions is so complete that it also includes the Midwest Book Review (p. 213)!
Self-Publishing Textbooks And Instructional Materials
Franklin H. Silverman
Atlantic Path Publishing
PO Box 1556, Goucester, MA 01931-1556
0972816437 $19.00 1-978-283-1531
Dr. Silverman draws upon his many years of experience and expertise as a textbook author, college professor, and successful self-publisher in Self-Publishing Textbooks And Instructional Materials. While the emphasis in on academic and/or scholarly publishing, this practical instructional guide would prove invaluable reading for those engaged in writing, editing, or self-publishing for commercial or trade titles in any other field as well. From assessing a title for possible self-publication, to fundamentals of print and electronic publishing; to copyrighting and registering self-published books; to financial considerations; to marketing, and distribution, Self-Publishing Textbooks And Instructional Materials is quite literally a complete instructional workshop seminar under a single cover. If you are considering self-publishing for the education market (including classroom instructors and curriculum developers), then you urgently need to acquire a copy of Dr. Silverman's Self-Publishing Textbooks And Instructional Materials and give it a very careful reading from cover to cover.
Sell More Books!
J. Steve Miller & Cherie K. Miller
Wisdom Creek Press
5814 Sailboat Pointe, NW
Acworth, GA 30101
9780981875637, $14.95, www.amazon.com
One of the things that every author must know and which is rarely (if ever) taught in a college creative writing class or one of those 'writer retreat' seminars is that once their book is published it will be mostly (if not entirely) incumbent upon the author to make potential readers aware of the book and want to buy it. Now that we have entered the era of digital publishing, that truism about becoming a successful writer by having an actual audience of readers is even more important than ever! That's why "Sell More Books!: Book Marketing and Publishing for Low Profile and Debut Authors Rethinking Book Publicity after the Digital Revolutions" should be considered mandatory reading for all aspiring authors and fledgling self-publishers. The collaborative work of Cherie Miller (President of the Georgia Writers Association) and her husband Steve (President of Legacy Educational Resources), "Sell More Books!" is a 344-page instructional textbook filled with 'tips, tricks and techniques' for selling a book; literally hundreds of 'real world' strategies for authors tasked with the necessity of selling books their own work; as well as figuring out which methods work best for selling what kinds or categories of books. Of special note is the wealth of practical, immediately implementable ideas for 'shoestring' and even 'no-string' marketing budgets. It should also be noted that the Midwest Book Review is cited twice as a marketing and publicity resource for authors. Exceptionally well organized, "Sell More Books!" should be on the personal and professional reference shelf of every author hoping to be commercially successful in their chosen (and highly competitive) career.
Sell Your Book Like Wildfire
Writer's Digest Books
c/o F+W Media
4700 East Galbraith Road, Cincinnati, OH 45236
9781599634210, $16.99, www.writersdigest.com
Sell Your Book Like Wildfire: The Writer's Guide to Marketing & Publicity provides first-time authors with a powerful reference to selling a book and comes from a marketing expert who explains how to use the best promotional methods to get a book noticed. From building a brand and securing speaking engagements to creating a fan base using social media to generate excitement, this covers all the basics to selling more books, and is a pick for any author - particularly self-published writers who need more insights on the marketing side of the biz.
Selling Books as Premiums & Incentives
Marilyn & Tom Ross
Box 909, Buena Vista, CO 81211-0909
0918880408 $25.00 1-800-331-8355
Marilyn and Tom Ross have drawn upon their many years of experience in the field of self-publishing in their latest publication, Selling Books As Premiums & Incentives: How To Make Big Bucks, Be Paid Promptly, Trim Printing Costs, Boost Your PR, And Never Have Another Return! This fact-filled booklet gives independent publishers inside information on who to contact and proven strategies for how to close a sale in this specialized marketing niche. Companies like books as premiums and incentives because they have a high perceived value and represent a gift with long-lasting appeal. They use books to create goodwill, strengthen existing ties, and foster new relationships. Manufacturers buy them as an incentive for their sales force and as dealer awards; corporations purchase them for gifts and as training tools. Selling Books as Premiums & Incentives provides examples and creative techniques to find the perfect match, plus insider secrets for closing the deal. Included are fourteen helpful examples of how other publishers sold their books to businesses, nonprofit organizations, and manufacturers. Also included is information on attending trade shows and meeting buyers; plus complete with advice on where to find and how to negotiate with premium reps. A useful glossary of specialized terms is included. The Selling Of An Author
Bruce E. Mowday
White Mane Publishing Company
Box 708, Shippensburg, PA 17257-0708
1572493631 $19.95 1-888-948-6263
The Selling Of An Author is a marketing guide written especially for writers seeking to increase their book sales. Written by an award-winning journalist of more than 25 years' experience, The Selling Of An Author covers the basics of the publishing business, how to prepare to meet one's public at book signings and other events, how to keep book sales alive, and more. The Selling Of An Author is focused particularly upon the craft of marketing; other aspects of publishing or self-publishing are not as explored in-depth. Written in straightforward, no-nonsense vernacular, The Selling Of An Author is ideal for anyone aspiring to make a living from the craft of writing, regardless of personal experience in the marketing realm. Highly recommended.
Selling Your Story in 60 Seconds
Michael Wiese Productions
3940 Laurel Canyon BI. #1111, Studio City, CA 91604
1932907203 $12.95 www.mwp.com
Written by expert screenwriting coach Michael Hauge, who has consulted on projects for Warners, Disney, Columbia, New Line, CBS, and Lifetime among many others, Selling Your Story in 60 Seconds: The Guaranteed Way To Get Your Screenplay or Novel Read is a no-nonsense guide for novice to veteran novel writers and screenwriters to get noticed. Written in plain terms, Selling Your Story in 60 Seconds covers the 10 key components of a commercial story, how to design a strong pitch, targeting the right buyer, securing opportunities to pitch, what steps to take next if a potential buyer says yes or no, and much more. A no-nonsense "how-to" guide filled with industry tips, tricks, techniques and etiquette guidelines, and an absolute "must-have" for any writer trying to break into the business.
Shortest Distance Between You and a Published Book, The
In The Shortest Distance Between You And A Published Book, Susan Page offers twenty essential steps for publishing success including three "magic first steps" to start with so that success will eventually follow, the real differences between self-publishing and selling to a publisher, clever methods for finding a truly brilliant book title, the formula for writing proposals that get read -- and then bought, a deliberate method for finding the right agent, the six biggest hidden heartbreaks in publisher contracts and how to avoid them, the range of royalty advances and how much to expect, seven minimum requirements for a six-figure advance, and a step-by-step method for planning your own "blockbuster" promotion. Susan Page has an ability to instill enthusiasm in those readers yearning to break into print -- one way or another. There are a number of significant and important "tips, tricks and techniques" that can save money, time, and frustration. Highly recommended.
Simple Guide to Marketing Your Book, A
A Simple Guide To Marketing Your Book is a succinct, step-by-step, "how-to" planning guide to organize book marketing efforts. Packed with resources and references, A Simple Guide To Marketing Your Book shows how to define and locate a target audience, where to find the best places to distribute books, and many ways to create a demand through publicity and promotion. Mark Ortman (author of A Simple Guide To Self-publishing) brings a wealth of experience to the task of informing the reader what an author or an independent publisher can do to sell more of their books, including a step-by-step marketing plan.
Simple Guide to Self-Publishing, A
In A Simple Guide to Self-Publishing, Mark Ortman lays out simple, concise, step-by-step "how to" guides for preparing, printing, distributing, and promoting a book that is published by its author. Now in a thoroughly updated third edition, A Simple Guide to Self-Publishing also includes the phenomena of on-line publishing and the electronic book (ebook). All of the references and resources for successful self-publishing are presented, including the easiest way to get started; where to apply for a copyright and ISBN number; ways to publishing a manuscript on the Internet; where to have a book printed economically; how to promote and distribute books on the Internet. A Simple Guide to Self-Publishing is a practical, "user friendly" instruction guide and reference that will prove invaluable for the novice self- publisher.The Slippery Art Of Book Reviewing
Mayra Calvani & Anne K. Edwards
Twilight Times Books
PO Box 3340, Kingsport, TN 37664
9781933353227, $16.95 www.twilighttimes.com
As long as books have been published there have been those who have felt the need to comment on them. We call such folks 'reviewers'. These literary critics can be self-appointed volunteers, freelance professionals, employed journalists and academicians whose commentaries about what is being written and published is a part of their job. Reviewers (much like the authors and publishers whose work they pass judgments upon) come in three basic categories: The Good; The Bad; and The Mediocre. There really hasn't been a 'how to' guide of any appreciable length or substance to explain the role of a book reviewer, how to become established as a credible reviewer of books, or how to create and operative a book review business. That is, there really hasn't been such an instructional manual until the publication of Mayra Calvani and Anne K. Edwards collaborative work titled "The Slippery Art Of Book Reviewing". Following an informative foreword by James A. Cox (best known within the publishing industry as the Editor-in-Chief of the Midwest Book Review), "The Slippery Art Of Book Reviewing" is divided into three major sections: 'The Art of Reviewing' which lays out in considerable detail the actual 'nuts and bolts' of what a book review actually is, how to go about reviewing books, and the basics of creating a professional reputation and maintaining a successful book review operation; 'The Influence of Book Reviews' which focuses upon the relationship of book reviews to libraries, bookstores, publishers, authors, publicists, book clubs, and readers; and 'Resources' which provides advice and extensive lists of resources for book reviews as they relate to print publications, academia, online review sites, and more. ""The Slippery Art Of Book Reviewing" concludes with providing a 'Sample of a Press Release'. Offering a wealth of practical, experience-tested advice, commentary, technical information, techniques, and resources, "The Slippery Art Of Book Reviewing" should be considered mandatory reading for novice and aspiring book reviewers, as well as having a great deal of enduring value as a reference for even the more experienced reviewer. Additionally, "The Slippery Art Of Book Reviewing" will provide to be informed and informative reading about the book review process for authors, publishers, publicists, booksellers, librarians, and the general reading public.
Linda Salisbury & Jim Salisbury
4429 Shady Lane, Charlotte Harbor, FL 33980
188153930X $16.95 tabbyhouse.com
Now in an completely updated third edition, Smart Self-Publishing: An Author's Guide To Producing A Marketable Book by independent press publishers Linda and Jim Salisbury (Tabby House) is an informed and informative "how-to" instructional manual for succeeding in the competitive world of book publishing. Individual chapters address different venues of self-publishing, how to be professional in both literary product and the human element in publishing, handling the challenges of book promotion and distribution, keeping track of money matters, and much more. Smart Self-Publishing is an excellent primer for anyone with a serious interest in taking the self-publishing plunge.
So Many Books
Paul Dry Books, Inc.
117 South 17th Street, Suite 1102, Philadelphia, Pennsylvania 19103
158988003X $9.95 PaulDryBooks.com
So Many Books: Reading And Publishing In An Age Of Abundance by poetry, essayist, and business writer Gabriel Zaid is an information-packed resource concerning the difficulties of publishing books and getting noticed. Simply put, in today's age there are so many books out there because everyone has a story to tell, few have much time to read. Witty, touching, and insightful into the whys, wherefores, and coping strategies for dealing with this modern-day publishing predicament, So Many Books should be required reading for anyone who aspires to become a published author -- or to publish the work of others.
So You Want to Self-Publish
So You Want to Self-Publish is a step-by-step guide to avoiding the pitfalls inherent in self-publishing, experience the creative joys of self-publishing, and making money at self-publishing. So You Want to Self-Publish provides a frank discussion of over seventy important considerations every self-publisher needs to think about before expending their capital in a publishing venture. Steve Meyer writes with considerable expertise as the author of six self-published books. With So You Want to Self-Publish aspiring self-publishers can avoid costly mistakes, benefit from sound management advise, and profit from a wealth of tips and techniques about marketing the self-published book in a highly competitive book-selling environment. So You Want to Self-Publish is further enhanced with a special resources section of reputable contacts and agencies that provide necessary services for self-publishers, over twenty important reviewers a self-publisher should solicit to review their book; important data base listings that every book needs to get listed on; and where to obtain ISBN numbers and Library of Congress numbers.Social Networking For Authors
531 Tocia Court, Fairfield, CA 94534
9780615299853, $24.95, www.amazon.com
First the bad news: More than 70% of published books in this country do not earn a profit for their publishers. The average shelf life of a hardcover book is between 3 and 6 months. For a paperback it is 3 to 6 weeks. More than 120,000 books are published each year in the U.S. alone. The percentage of the general population that reads for recreation is crashing harder and farther than a Wall Street stock market. And according to Michael Volkin who has written "Social Networking For Authors: Untapped Possibilities For Wealth", the average reader, browsing in a bookstore or on the internet, spends less than 8 seconds deciding whether to buy a book or not. Now the good news: Michael Volkin in the pages of "Social Networking For Authors" shows aspiring authors and limited budget publishers how to use social networking sites such as Facebook, MySpace, Twitter, and the growing number of others, to create customers for a book. Volkin explains how anyone can create a book oriented website that will sell books. Readers of "Social Networking For Authors" will also discover how to take advantage of free tools specifically useful for authors seeking to increase their book sales and converting single copy sales into multi-copy sales. All this and a great deal more make "Social Networking For Authors" an invaluable and highly recommended read, especially for self-published authors who must bear the entire burden of book marketing upon themselves.
Solid Gold Newsletter Design
Sheryl L. Roush
PO Box 2373, La Mesa, CA 91943-2373
1880878046 $29.95 1-800-932-0973
Sheryl Roush draws upon more than 25 years of her experience within the graphic design industry to present Solid Gold Newsletter Design, a compendium of 253 tips, tolls, and techniques for transforming any newsletters into an effective means of communication. Editors and publishers will learn how to promote an organization, communicat a message, and effectively market products, services, businesses, ideas, or causes through the use of a competent, "reader friendly" newsletter. Here is a complete guide to crating profiles of target audiences, writing content that hooks the reader's attention, the practical techniques of design and layout, producing a professional looking newsletter, as well as nine powerful shortcuts that come in very handy when dealing with deadlines. Very highly recommended, especially for the novice newsletter editor or publisher, Solid Gold Newsletter Design is enhanced with a bonus section on additional marketing materials including brochures, display ads, fliers, posters, mailing envelopes, postcards, catalogs, magazines, booklets, presentations and training materials, web marketing, and "PowerPoint Slide" presentations.Some Writers Deserve To Starve!
Writer's Digest/F&W Publications
4700 East Galbraith Road, Cincinnati, OH 45236
1582973547 $14.99 1-800-289-0963
Many believe that any great book will eventually be published: in reality there are many mediocre books published simply because the writer knew the publishing industry - and many potential great books that missed the cut because its writer did not possess such knowledge. Better your odds for success with a fun, honest guide to the publishing industry: Some Writers Deserve To Starve: 31 Brutal Truths About The Publishing Industry provides the insider tips needed, from honing the 'hook' to using agents more effectively. If you hold aspirations of writing a book or becoming a professional author, then you need to give a careful reading to Elaura Niles' Some Writers Deserve To Starve!
Start Your Own Self-Publishing Business
Rob Adams and Terry Adams
2445 McCabe Way, Suite 400, Irvine, CA 92614-6244
1891984829 $14.95 smallbizbooks.com
The collaborative effort of Rob Adams and Terry Adams, Start Your Own Self-Publishing Business: Your Step-By-Step Guide To Success is a no-nonsense instructional guide to the nuts and bolts of getting a self-publishing business off the ground. Individual chapters clearly outline outsourcing options, the potential of e-publishing, identifying one's target market, dealing with taxes when creating a publishing house, bookkeeping and production costs, advertising and marketing, and more. This is a truly first-rate primer for anyone seriously considering entering the highly competitive, exceptionally volatile, and technologically evolving world of self-publishing.
Starting & Running a Successful Newsletter or Magazine, 5th edition
950 Parker Street, Berkeley, CA 94710
1413305237 $29.99 www.nolo.com
If you're ready to become a publisher, it would be wise to head the experience of the co-founder of three very successful magazines in Starting & Running a Successful Newsletter or Magazine: it tells everything from how to find readers and stay ahead of the competition for their interest to understanding different circulation options, from newsstands to vendors, and learning how the entire distribution process works. This 5th updated edition explores web publishing and blogging, showing how to integrate this into an overall marketing and publishing strategy. An excellent pick for both general-interest and college-level libraries.
The Step-by-Step Guide to Self-Publishing for Profit!
C. Pinherio & Nick Russell
Self-publishing doesn't just have to be vanity publishing. "The Step-by-Step Guide to Self-Publishing for Profit!: Start a Home-Based Publishing Company and Publishing Your Nonfiction Book with Create Space and Amazon" is a guide actually making money off one's work when publishing work by yourself. Outlining how to use Amazon's CreateSpace services, C. Pinherio & Nick Russel describe the process intricately and very well. "The Step-by-Step Guide to Self-Publishing for Profit" should be strongly considered for anyone who wants to get their work out there.
A good publication style guide helps the publisher produce consistent, professional communications and publications. An even better guide helps to customize writing for each audience, market, medium, product, publication, or organization. Style Meister: The Quick-Reference Custom Style Guide presents a variety of widely accepted guidelines in a quick-reference format that will be greatly appreciated by the novice publisher as it helps guide him or her through the process of creating a custom style guide for a particular writing or publishing project. Style Meister supplies all of the tools that help to organize, communicate and track style decisions as it covers both editorial and physical style. It illustrates a variety of widely accepted conventions in tables (quick-reference charts) that help the reader absorb information at a glance. The narrative portions of the book guide readers through the customization process. Style Meister is highly recommended for writers, editors, publishing professionals, computer users, word processors, office personal, in short, anyone charged with the responsibility to produce a coherent, consistent, and effective written communication.Success
Maralyn D. Hill & Brenda C. Hill
1094 New Dehaven Street, #100, West Conshohocken, PA 19428-2713
0741448483, $14.95, www.BooksByHills.com
It isn't necessary reinvent any wheels when it comes to the writing and publishing of books. Not when there are so many experts in the field who have produced so many notable, practical, informative, reality-based instructional guides for aspiring authors seeking to be published, and novice publishers seeking to produce commercially viable works in the highly competitive marketplace. Expertly co-authored by Maralyn and Brenda Hill "Success: Your Path To A Successful Book" is a combination seminary and do-it-yourself workshop that covers cogent information on writing, marketing, and publishing. Of special note setting "Success: Your Path To A Successful Book" apart from other instruction manuals are the sections concerning journaling, writing in tandem, and understanding target markets with respect to book sales. The section focusing specifically on publishing covers agents, traditional publishing, print-on-demand options, ebooks, and the 'vanity presses'. Enhanced for beginners with additional material dealing with contact information and experience based tips by Maralyn and Brenda, "Success: Your Path To A Successful Book" features workbook pages for notes and notations by the reader. "Success: Your Path To A Successful Book" is a thoroughly 'user friendly' and strongly recommended addition to personal and community library Writing/Publishing reference collections and supplemental reading lists.
The Successful (Liberty Nut) Author 2009
Contrast Media Press
PO Box 6195, Lakewood, CA 90714
9780981738253, $16.95, www.ContrastMediaPress.com
The well known constitutional principle of "Freedom of the Press" throughout most of American history meant that whoever owned the press was the one who would enjoy the freedom to publish. With the revolution in publishing technology thanks to the computer and the internet has come an expansion of that privilege to the point that anyone can now have their work published thanks to the 'desktop computer revolution' and access to the World Wide Web. This has been especially true of those who would publish in the area of politics, social issues, and the culture wars. John Longenecker is a dedicated advocate of all the constitutional freedoms fundamental to the preservation of an American democracy founded upon freedom of speech, freedom of thought, and freedom to participate. Toward those ends he has published "The Successful (Liberty Nut) Author 2009: The Liberty Purist's Guide to Patriotic Platforming Before You Publish", a compendium of advice, insights, observations, practical information, and real life counsel on how to successfully publish as an independent in an era of expanding government and high-speed communication. "The Successful (Liberty Nut) Author 2009" is especially commended to the attention of aspiring authors of controversial works, novice publishers of iconoclastic materials, and anyone else with an interest in successfully getting published and effectively marketing their work once it has seen print.
The Successful Self-Publisher
The Successful Self-Publisher is a practical, well-organized manual specifying the equipment, skills, and strategies needed to produce a book and sell it effectively. The Successful Self-Publisher covers the self-publishing multi-step process in a chronological order. Chapters include topics on book production, editing, page design, typesetting, cover design, dealing with a printer, and how to price a book. Also provided are a standard printer's quote sheet, what to look for in blueline proofs, a sample marketing plan, equations for forecasting profits, suggested timelines before and after publication, and a chapter-long directory of names, addresses, and publications that can help sell the self-published book. There are twelve appendices, a glossary of more than 130 new terms, and a quality bibliography for further reading. For authors considering a self-publishing option, for nonprofit groups and businesses interested in producing promotional books, The Successful Self-Publisher is essential and informative reading.Tad Crawford's Business and Legal Forms for Authors and Self-Publishers
10 East 23rd Street, Suite 400, New York, NY 10010
1880559501 $19.95 1-800-491-28-8
Tad Crawford's Business And Legal Forms For Authors And Self-publishers provides a kit of forms which may have to be kept in library reference collections lest patrons fill in the blanks, but which provides important details not to be found elsewhere. From samples of printer contacts, sales rep contracts, and contracts to license audio rights to permission form samples and agreements for submitting ideas, this creates an important 'success kit' of practical examples.A Teen's Guide To Getting Published
Jessica Dunn & Danielle Dunn
PO Box 8813, Waco, TX 76714-8813
1593631820 $14.95 1-800-998-2208
Now in an updated second edition, A Teen's Guide To Getting Published: Publishing For Profit, Recognition, And Academic Success is a "user-friendly" introduction to the business end of the writing world written especially for young adults. Written by two successful former teen authors, A Teen's Guide To Getting Published covers the writing skill, freelance publishing, rights and copyright information, common mistakes, scams, and risks (of particular note is the warning against distributing one's address, phone numbers, or other sensitive contact information - such things can lead to harassment by stalkers and worse), the basics of writing camps and workshops, and much more. Written in a friendly, down-to-earth tone, A Teen's Guide To Getting Published is recommended to anyone getting started in selling their writing regardless of individual age.
TurnKey Publishing / The TurnKey Publisher's Audio Publishing Handbook
Ascend Beyond Publishing
1639 Bradley Park Drive, Columbus, GA 31904
There is now a brand new two-volume series by Matthew S. Chan designed specifically to help individuals and niche groups profitable publish books as a source of revenue for themselves and/or their projects. "TurnKey Publishing" (9781933723013, $21.95) is a complete course of step-by-step instruction on creating a commercially successful book. Chan debunks such common myths as it being too difficult to write a book, too expensive to publish a book, it being necessary to sell through bookstores to be successful, needing an agent to become reputably published. Readers will learn how to retain total creative control over their own work; use accelerated publishing to turn out three or more titles a year; produce and build a book -- instead of simply writing one; sell books outside a traditional bookstore, publish outside of a traditional publisher, create a business that provides a revenue stream, convert and package personal knowledge, experience and stories into an income-producing book, and market oneself successfully even when beginning as a totally unknown author. "The TurnKey Publisher's Audio Publishing Handbook" (9781933723150, $20.95) has as its specific focus the creation and self-publication of an audio book and/or audio program -- without going through a traditional audio book publisher or using a professional recording studio. Of special note is the cogent and practical information provided with respect to finding the right vendors to design and manufacture an audio CD package and adapting a print book to an audio book format. Every novice author aspiring to publish their manuscript and every group seeking to fund raise through publishing a book should give "TurnKey Publishing" a very careful (and profitable!) reading. Every published author and every niche publisher should carefully read "The TurnKey Publisher's Audio Publishing Handbook" with an eye towards considering turning their print publications into an audio book format to augment their revenue stream.
Unlocking The Secrets Of Publishing
Inkling Press/Publishing Professionals
10002 Hilltop Drive, New Port Richey, FL 34654
1892104105 $12.95 1-800-462-6420
In Unlocking The Secrets Of Publishing: Simplified Guide To Independent Publishing, author Sylvia Hemmerly offers the novice writer an informative tour of the complicated world of publishing and along the way explains clearly and definitively how to form a publishing company, as well as how to produce an attractive, marketable book. Hemmerly explains the critical importance of editing, cover and interior designs, how to work with designers, printing and binding, adjusting page counts for pricing purposes, and binding methods. A vitally important section is devoted to reviews -- how to get them and what to do with them once you have them. Indeed what Hemmerly has to say about book promotion, publicity and marketing will prove indispensable for any aspiring small press publisher or self-published author seeking to operate at a profit. Enhanced with appendices of publishing resource contact information, including reviewers and media, it is an invaluable addition to any "how to" reference collection on publishing in today's competitive and rapidly evolving marketplace, Unlocking The Secrets Of Publishing will save money, time, and aggravation for those new to the small press publishing field.Up the Bestseller Lists!
Kathleen Brehony & Karen Jones
Adams Media Corporation
57 Littlefield Street, Avon, MA 02322
158062409X $12.95 adamsmedia.com
Up the Bestseller Lists!: A Hands-On Guide to Successful Book Promotion is an enthusiastic, upbeat, and information-packed primer for any aspiring author looking to earn a niche on the coveted bestseller lists. Chapters cover everything from getting your book into the bookstore, cyberspace publicity, self-promotion, book signings, print media, contract negotiations, and much, much more. A superbly presented, down-to-earth, "user friendly", basic reference easily accessible to the lay reader, Up the Bestseller Lists! is a "must" for anyone looking to turn a profit on the words they have labored so long and hard to get published.
Dan Poynter & Danny O. Snow
Unlimited Publishing LLC
PO Box 3007, Bloomington, IN 47402
1588329887 $14.99 1-800-218-8877
Now in a substantially revised and updated third edition, U-Publish.com: How 'U' Can Compete With The Giants Of Publishing is superbly presented core guide to independent book publishing (which is also known as self-publishing or alternative publishing) as written by Dan Poynter (a nationally recognized self-publishing guru and author of more than 100 books), and Danny O. Snow (a full-time book publisher whose insights and expertise into the new publishing technologies for broadcast and print media have been cited and quoted in "Publishers Weekly", "The Los Angeles Times", and "The Wall Street Journal"). Individual chapters clearly and methodically explain the all of the basic mechanics of self-publishing specifically for non-specialist general readers aspiring to publish their own work. Walking the reader through all of the steps from manuscript, to galley, to finished book, these two self-publishing experts provide a wealth of tips, tricks, and techniques for taking advantage of new technologies to self-publish at a fraction of the cost of traditional methods, as well as how to sell books in markets that are more profitable than bookstores and libraries, what common pitfalls to avoid, and so much more. The impetus for the revisions, corrections, updates, and new ideas for U-Publish.com have been channeled directly from needs of the readers and past features of U-Publish.com on the nationally syndicated "Ask Heloise" radio program. An absolute "must-have" for anyone with a book inside just waiting to get out, U-Publish.com is an enthusiastically recommended addition to the aspiring professionals' Writing/Publishing instructional reference shelf.
Vintage Type and Graphics
Steven Heller & Louise Fili
307 W. 36th St., 11th Floor, New York NY 10018
9781581158922, $17.95, www.allworth.com
VINTAGE TYPE AND GRAPHICS: AN ECLECTIC COLLECTION OF TYPOGRAPHY, ORNAMENT, LETTERHEADS, AND TRADEMARKS FROM 1896-1936 provides graphic designers with fine artifacts from type and typography books dating from 1896 to 1936. This could have been featured in our 'arts' section but is reviewed here for its broader appeal to design professionals and any with an interest in rare, never-before-reprinted type specimens and vintage logos and decorations. It's packed with inspiring graphic design resources and is a treasure trove for any who would use antique type images. As a further 'bonus', a CD of all images accompanies the book.
The Well-Fed Self-Publisher
3713 Stonewall Circle, Atlanta, GA 30339
Award-winning author and self-publishing expert Peter Bowerman explains how to do-it-yourself publish and earn a solid living in The Well-Fed Self-Publisher, a how-to guide that especially focuses upon the steps of the process and how to maximize profits. Self-publishing can potentially be much more lucrative than landing a publisher, since publishers all too frequently come with meager royalty rates, a typical 18-24 month wait to publication, the loss of book rights, and minimal or nonexistent help with marketing. The Well-Fed Self-Publisher covers how to develop a "marketing mindset", find reviewers willing to spread book publicity, get in the big bookstore chains, build a cash-generating website, minimize dependence on the unreliable mainstream media, filter through the print-on-demand hype, and much more. A "must-have" for anyone considering self-publishing as a career.
The Well-Fed Writer: Back For Seconds
3713 Stonewall Circle, Atlanta, GA 30339
0967059852 $19.95 wellfedwriter.com
Peter Bowerman's first book on professional writing, The Well-Fed Writer was published in 2000 and established him as an expert in the field. Now he has published The Well-Fed Writer: Back For Seconds. With 95% new content, this is no mere revision, but an original and "user friendly" step-by-step blueprint for selling what you write. The emphasis is upon marketing, promoting, cold-calling, and building up a freelance writing business. Aspiring freelancers will learn how to build up a writing clientele in smaller markets; how to start-up an effective and profitable part-time business as a freelance writer; learn to remove anxiety and fear from doing sales and marketing for what they write; learn the techniques of innovative marketing campaigns using direct mail, e-mail, and faxes; develop a mindset that will endure and thrive in economic good times and bad times; develop potent strategies for networking success; discover how to write profitable for unusual and niche markets; even how to team up with fellow writers for co-authored projects. The Well-Fed Writer: Back For Seconds is enhanced further with specific sections on "Being a More Effective and Creative Writers"; self-publishing; answers to frequently asked questions about writing for profit; and writing/marketing resources for the successful freelancer. If you are serious about wanting to earn from what you write, then give a complete and careful reading to Peter Bowerman's The Well-Fed Writer: Back For Seconds.
Wham! Bam! Publishing
Janice M. Phelps & Joan E. Phelps
Lucky Press, LLC
126 S. Maple Street, Lancaster, OH 43130
0970637721 $10.00 luckypress.com
Joan Phelps' background is in public relations and speech writing. Janice Phelps is the founder and editor-in-chief of Lucky Press (a mid-size publisher of titles on health, aviation, history, and self-help) and has worked on more than 150 books for the trade market, two of which won the Ben Franklin Award for independent publishing. Together, Janice and Joan Phelps draw upon their years of practical experience and personal expertise to present an effective "how to" guide for self-published authors and novice small press publishers seeking to successfully compete in the marketplace for the dollars of the reading public. Wham! Bam! Publishing: The Strategic Marketing Plan For Authors And Publishers offers is a variety of proven business techniques and resource lists applied to the business aspects of publishing (including the Midwest Book Review website). An ideal and highly recommended instructive introduction for those with no previous business or marketing experience, Wham! Bam! Publishing will walk the reader carefully through the business mission, vision, objectives, and strategies. Of special note are the chapters on book design, titling, and advice when dealing with writers. The invaluable appendices include: "Author's Marketing Input"; "Additional Business Tips for Authors"; "P.O.D. Publishing"; "A New Option for Childrens Books"; and a "How to Make A Book Checklist".
What Writers Need To Know About Publishing
Jerry D. Simmons
Author Marketing Experts (publicity)
PO Box 421156, San Diego, CA 92142
Because of the huge number of excellent instructional books available to the aspiring writer, there is very little need to 'reinvent the wheel' when it comes to the point where authors are ready for their manuscripts to be published and made available to the reading public. Drawing upon his twenty-five years of experience and expertise as a New York publishing executive, Jerry D. Simmons has written an excellent general introduction with "What Writers Need To Know About Publishing". A great deal of basic information is provided with respect to the publishing industry and the publishing process from acquisition to marketing -- precisely the kinds of background info that every author needs to know when dealing with a publisher. As good as it is (and it is very good indeed), in laying out and informed and informative presentation of the general basics that should be a part of every writer's understanding of the role of publishers and what writer's can (and should) expect as part of the process of being published, "What Writers Need To Know About Publishing" does not provide information on the role that reviews and review publications play in book marketing. But there are several excellent titles available to fill that gap. A detailed 'Contents' list makes up for the absence of an Index. Simply stated, "What Writers Need To Know About Publishing" is an excellent general introduction, an informative and well presented read, and an valuable addition to any writer's supplemental reading list on getting published in today's highly competitive publishing industry.
What You Need To Know To Be A Pro
Medusa's Muse Press
9780979715235, $10.00, www.medusamuse.com
When it comes to establishing a publishing enterprise, whether for single title self-published authors, or publishers aspiring to create a stable of authors under one imprint, there is no need to re-invent the wheel. Not when Terena Scott has written "What You Need To Know To Be A Pro: The Business Start-Up Guide For Publishers", a comprehensive but thoroughly accessible instruction manual covering all the elements of launching a publishing enterprise from choosing a name, to structuring the fledgling business enterprise, to creating a business plan, to such issues as licenses, financing, office space, and publishing project evaluation on a case by case basis. "What You Need To Know To Be A Pro" addresses working with authors from contracts to editing; the actual publishing of a book from editing to ISBN, to pricing. "What You Need To Know To Be A Pro" also has invaluable, 'real world' advice on launching a book; keeping track of inventory, royalties and taxes; and establishing how many book titles can be managed by the resources available to the publisher. Of special note are the insertions of practical advice from professional in the publishing industry -- including commentary by James A. Cox, the editor-in-chief of the Midwest Book Review and the author of this review. Enhanced with the inclusion of lists of 'Helpful Resources' including a list of 'how to' books, recommended publisher organizations, publisher oriented websites, "What You Need To Know To Be A Pro: The Business Start-Up Guide For Publishers" is particularly recommended to those new to the publishing field and will prove to be as practical and invaluable, as it is insightful and instructional.
Why, When, Where, & How To Write, Publish, Market, & Sell Your Book
Ripples On The Water
4750 East Union Hills, #1105, Phoenix, AZ 85050
978097968803, $17.95 www.ripplesonthewater2.com
Bill Thurwanger draws upon his real-world experiences as the author of five books to write "Why, When, Where, & How To Write, Publish, Market, & Sell Your Book", an instruction manual designed to provide aspiring authors yearning to become published with some useful strategies and effective tactics to achieve their goal. Some common problems that neophyte authors have to deal with are presented along with sage and practical advice for resolving or avoiding them. The eight succinct chapters comprising this spiral bound, 99-page reference, deal with such issues as a writer's qualifications and the kind of book to be written; the timing of when to write a book; how to write a book in terms of set-up, forms and formats, composition and substance; general information about copyrights, ISBN numbers, cover design, ordering page, book pricing, determining an appropriate publisher, book brokers, and more; pre-marketing a book through book reviews, press releases, contests, etc.; the role of an internet website and e-commerce; what to do with a book once it is published including the role of reviewers, media mail, book fairs, agents, book signings, and more; and selling the book through online book sellers, book stores, selling to major publishers, and the creation of proposals. "Why, When, Where, & How To Write, Publish, Market, & Sell Your Book" is instructive and recommended -- especially for authors who haven't got a clue about how to write, publish, and sell in today's highly volatile and competitive publishing industry. It won't be found in bookstores. The only way to obtain a copy is directly from the author through the website www.ripplesonthewater2.com -- but it is well worth the effort and the investment.
Numsiri C. Kunakemakorn
c/o Purdue University Press
South Campus Courts, Building E, 509 Harrison St., W, Lafayette, IN 47907
1557532524 $15.95 thepress.purdue.edu
Collaboratively compiled and deftly edited by the team of Lesha Hurliman and Numsiri C. Kunakemakorn, Without Covers gathers the insights by a variety of diverse authors concerning the expanding field of online publishing, including its influence on both traditional literary circles, and as a reflection of an increasingly technological age. The individual essays look at literary magazines online, editors in the age of the Internet, the redefinition of the book itself, and much, much more in this original and ground breaking anthology of informative commentaries of magazine publishing in the new and rapidly evolving digital era.
Words On Tape
Audio CP Publishing
1660 S. Albion, #309, Denver, CO 80222
0965572145 $27.95 1-800-582-9392
Words On Tape is a "how-to" manual for creation spoken word audio cassettes and compact discs (CD). Readers will learn how to develop, record and sell audio books, follow tested marketing strategies for bookstore, and non-traditional retailing (seminars, workshops, distance learning courses, promotional tapes, etc.). Also covered is selling on the Internet, virtual products, CD-ROMs, and much more. Words On Tape provides the forms needed, templates that can be used, and a complete resource section for further information. Words On Tape is an invaluable reference for any print publisher considering adding an audiobook component to their inventory lines, and for anyone planning to launch their own audio cassette or CD based book publishing enterprise.Write, Publish & Market Your Book
A Cappella Publishing
Plenty of how-to titles cover the basics of writing, marketing and the publishing industry: this differs from competitors in its equal attention to all three topics and how they interrelate to spell success of failure. Former literary agent and professional ghostwriter Vaughn, herself a successfully published author, explores the many facets which influence acceptance, using lessons and case history examples throughout.Writer's Breakthrough
Grace LaJoy Henderson, PhD.
Inspirations by Grace LaJoy
PO Box 181, Raymore, MO 64083
0974758310 $15.99 www.gracelajoy.com
Writer's Breakthrough: Steps To Copyright And Publish Your Own Book is a guide written especially for aspiring writers who know absolutely nothing about book publishing. Though Writer's Breakthrough is especially addressed to gifted Christian writers, its advice is solid and practical for writers of all faiths, as are its sample forms. Roughly half of Writer's Breakthrough is devoted to a simplified, step-by-step walkthrough to publishing a book, with bonus tips concerning marketing and distribution; the other half is filled with examples and forms, from a suggested format for a copyright page to a sample copyright application. Writer's Breakthrough is an excellent, practical, easy-to-understand resource for novice writers and aspiring self-publishers.
Writer's Market Online 2004
Writer's Digest Press/F&W, dist.
4700 East Galbraith Road
Cincinnati, OH 45236
1582971900 $49.99 1-800-289-0963
The yearly updates of the "Writer's Market" have become the would-be and professional writer's Bible, packed with the latest information on publications seeking work and paying for writings. This edition includes free access to writersmarket.com, a searchable database of all listings, in addition to its usual emphasis on submissions guidelines, contact names and payment info. The inclusion of Canadian and many international publishers makes for an important guide which is simply a 'must' for any aspiring writer.
Writing The Break Through Business Book
1075 Washington St., Newton, MA 02465
097244260X $27.95 contentbizbooks.com
One of the most robust and active publishing sectors is that of business books (especially in the areas of corporate management and product marketing nationally and internationally). Tom Gorman (author of more than a dozen business books), specifically intends Writing The Break Through Business Book to be a solid guide to getting a business book written and published. Gorman takes the aspiring business book writer from concept to development, to negotiation, and covers business aspects of getting business books written, published, and marketed. An astutely organized, matter-of-fact resource covering everything from whether one should hire a PR firm or a book publicist, to developing an idea in one sentence, to creating a "time budget" in accordance with one's publishing schedule and so much more, Writing The Break Through Business Book is recommended as being comprehensive, practical, and definitive.
You Can Be Famous!
Danek S. Kaus
Robert D. Reed Publishers
PO Box 1992, 1380 Face Rock Drive, Bandon, OR 97411
9781934759110, $14.95 www.rdrpublishers.com
You Can Be Famous! Insider Secrets to Getting Free Publicity is a practical, no-nonsense guide for anyone in search of publicity, whether an author trying to get the word out for their book, an employee seeking to promote their company, an aspiring actor or actress trying to get their name out there, or anyone else yearning to make a well-known name for themselves. Chapters discuss the positive benefits and negative consequences of fame, how to get on a journalists' good side (be aware that most journalists are under deadline pressure, so always be respectful of their time - be concise, polite, keep your appointments, and ask their permission to make a follow-up call one or two weeks later), the right way to pitch oneself, how to prepare for an interview, how to dress in a manner that's camera-friendly, and much more. Other matters such as harnessing the Internet to its maximum potential, creating a quality publicity release, or holding a charity event to garner a buzz are also discussed. A user-friendly, easy-to-follow guide, enthusiastically recommended for anyone seeking fame, especially if seeking to promote their artistic creation or business product.
You Can Market Your Book
Write Now Publications
c/o Living Hope, Inc.
PO Box 9426, Naples, FL 34101-9426
1932124004 $15.00 1-800-931-2665
You Can Market Your Book: All The Tools You Need To Sell Your Published Book is a straightforward, "user friendly" instructional guide and reference to the basics "how-to" elements of successfully marketing self-published, POD published, and/or small press published books. From creating first-rate press kits and press releases; to handling book signings; to initiating media promotions; to establishing internet promotions; to working with publicity/advertising professionals; and much, much more, You Can Market Your Book covers every aspect of the process of selling books in today's volatile and competitive marketplace. Simply put -- You Can Market Your Book is a true "must-read" for self-publishers seeking to profitably distribute their work to as wide a reader base as possible.
Your Guide to Marketing Books in the Christian Marketplace
PO Box 481022, Charlotte, NC 28269
0972554653 $17.99 www.marketingchristianbooks.com
Written by Sarah Bolme, the co-founder and director of Christian Small Publishers Association, Your Guide to Marketing Books in the Christian Marketplace is a straightforward guide for publishers, self-publishers and authors seeking to promote quality books specifically among Christians. Chapters discuss basic steps such as securing distribution and garnering book reviews, how to connect with Christian retail stores and churches, harnessing the power of the Internet, reaching out to special markets such as the Christian homeschool market, eBooks, and markets for Spanish-language Christian books, and much more. Contact information and URLs for stores and websites enhances this experience-tested, high-quality "how to" guide. An absolute "must-have" for anyone involved in marketing Christian books, though the general tips, tricks, and techniques will prove useful for marketing mainstream books as well.