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Book Publicity & Marketing
Marketing books to libraries is an important aspect of the publishing business. Jan Nathan has succinctly summed up what all publishers must do for effective library sales mailings:
EFFECTIVE LIBRARY MAILINGS
There are certain key factors in making any mailing successful (whether you do it through PMA, cooperate with other publishers, or do it yourself).
1. You should list all wholesalers and distributors you have for your title.
2. You should place the necessary ordering information prominently on the flyer (ISBN, Price, Publishing Date, number of pages, cataloguing information, etc.)
3. You should list author credentials, if applicable.
4. You should mention all relevant reviews that could cause an order (such as Library Journal, Publishers Weekly, Booklist, Choice, etc.) With mention of these, many libraries can show a need to buy.
5. You should state the acquisition buyer or department to whom the flyer should be directed (e.g. Attention: Reference Acquisition Librarian). If you don't know where your title will be catalogued at a library, go to your local library and talk to the librarians and they will provide that information.
Librarians are typically not interested in discounts, since they will be ordering through an approved wholesaler and/or distributor, so just state the cover price of your title.
Other information should also be included on your flyer, but the above will certainly help cause an order.
Here is a list, alphabetized by company name or first name, of book publicists that I deal with an a regular basis as Editor-in-Chief of the Midwest Book Review. Some have websites (see above), others don't -- yet. Listed are their telephone and address information, and a brief description each one provided of the services they offer.
411 Video Information/Leslie T. McClure
Specializing in video and multimedia.
Alice B. Acheson
Established as an independent marketing and publicity organization in New York City in July 1981 (with moves to San Francisco in 1988, and the Pacific Northwest in April 1996, Alice B. Acheson utilizes more than 25 years of publishing experience, including six as Editor, to consult on publishing questions, while her company provides -- for publishers and authors of fiction and non-fiction -- a full range of bilingual (English and Spanish) marketing services (from book contract through publication date) on a national, regional and/or local basis, publicity (including author tours), special sales, and subsidiary rights (especially magazines and book clubs).
Alice B. Acheson
P. O. Box 735, Friday Harbor, WA 98250
1-360-378-2815 (phone) 1-360-378-2841 (fax)
Ampersand Communications/Amanda SuttonAmanda Sutton, Publicist for Ampersand Communications, specializes in creative book promotion with marketing techniques both traditional (media relations, copywriting, and event planning) and evolving (social networking, blogging, and web outreach). Amanda's background in educational and university press publishing shapes Ampersand's brainier side, which aids authors and publishers in creating readers' guides and study questions.
With book promotion that's both brainy and creative, Ampersand provides promotion that appeals to readers' dual hemispheres.
1628 Stanford Dr SE, Albuquerque, NM 87106
Andrea Blain Public Relations Inc. specializes in publicizing children's and family VHS and DVD programs.
Andrea Blain, President
Andrea Reynolds International
Since 1979, ARI has provided marketing and management strategies to hundreds of independent professionals, authorities and spokesmen across the US and Canada who are ready to build lucrative advice empires.
Not for the timid, our customized strategies suit entrepreneurial risk-takers who are ready to multiply their incomes and sell more books by selling their professional advice. We develop appropriate promotional opportunities which pay them: how-to book publishing, media appearances, writing assignments, newsletter publishing, column syndication, public speaking, consulting assignments, seminars, radio and TV hosting, spokesman activities, spin-off products, etc.
Talk to me BEFORE you sign a book contract.Andrea Reynolds
PO Box 49, Lake City PA 16423
ASCOT Media GroupASCOT Media Group primarily represent authors and publishers. Their PR Campaigns are extremely inexpensive and highly effective. ASCOT's strengths are TV and Radio Tours. They reach far and wide to over 300,000 media outlets and are known for placing many previously unknown authors on national television and radio shows and have on numerous occasions been the reason their authors have made the NY Times best-seller list. Full contact testimonials are seen at: http://www.ascotmedia.com/testimonials.html At ASCOT's web site, in the press room, authors can be seen appearing on national TV shows.
Trish Stevens - CEO
ASCOT Media Group, Inc.
Post Office Box 58884, Webster, TX 77598
Phone: (281) 333-3507
Phone: (281) 748-5094
Aston Publicity GroupAston Publicity Group work with authors and publishers providing them with successful media campaigns at very affordable costs. Most authors receive national publicity.
Aston Publicity Group
Post Office Box 131385
The Woodlands, TX 77393-1385
Phone: (832) 585-9752
The Barrett Company (Worldwide Publicists)The Barrett Company is based in the film capital, Los Angeles, and represents everyone from major publishers to POD authors to self-published writers. Our firm has successfully worked with Hollywood studios and TV networks in introducing authors interested in selling books for the large and small screens.
Contacts: Barbara Wall or Hollywood book publicist Charles Barrett
The Barrett Company Communications
12021 Wilshire Blvd, Suite 600, Los Angeles, CA 90025
Book Publicity ServicesBook Publicity Services provides affordable and effective public relations services for authors worldwide. They specialize in coordinating book reviews, generating media exposure, distributing press releases, organizing book signings, and promoting on social media. Book Publicity Services promotes all genres, both fiction and nonfiction.
Contact: Kelsey McBride
BookManiaBookMania specializes in publicity and editing services for publishers and authors. National and regional campaigns, niche markets a specialty for print, broadcast and online. Fiction, nonfiction and genre, especially literary fiction, creative nonfiction, and mysteries. Author tours and event coordination and promotion. Social media expertise. Whether it's for an entire book launch campaign or a consultation for a specific need, you will get the expertise you need. All publishing models served. Over 15 years of experience in the publishing industry.
Contact: Linda White
PO Box 9301, North St. Paul, MN 55109
Brickman MarketingBrickman Marketing has been doing PR and marketing since 1976. The firm has extensive experience working with non-fiction authors for reviews and distribution. In addition, the company works with publishers of special interest, how-to, children's and documentary Videos/DVD's and helps to obtain reviews and set up non-exclusive distribution.
395 Del Monte Center, #250, Monterey, CA 93940
Caitlin Hamilton Marketing & Publicity, LLC
Caitlin Hamilton Marketing & Publicity, LLC
Cadence Marketing GroupThe Cadence Group is a dedicated team of publishing professionals with years of experience helping authors and publishers achieve their goals. We believe every book, and every author, is unique. Every program is tailored to meet your goals.
Services in book publishing, book consulting, book marketing, and more are available.
Contact: Rebecca Brown, Online Marketing Director
The Cadence Group
212 Marengo Ave, Suite 2S, Forest Park, IL 60130
Champagne PRChampagne Public Relations is a full service boutique size public relations and marketing communications firm that focuses on national book publicity and author tours, as well as local and regional campaigns. We work with all types of books including self-published, or those with large and small publishers.
Contact: Lisa Schuble
333 E. Ontario St. Suite 1304B, Chicago, IL 60611
phone: (708) 715-4810
"Claire has established herself with a kind of 'brand name' recognition in the field of book promotion. She has been so reliable in the past that any title she sends us gets serious consideration because she's earned a reputation as a responsible and savvy 'gatekeeper.' It's a status earned by adhering to high standards of professionalism coupled with a flair for promotion - and a winning personality." -Jim Cox, The Midwest Book Review
Claire Kirch Publicity Services provides book publicity and author promotion services to publishers, authors, and booksellers for national and regional literary publicity campaigns. Services provided include: advance blurbs, copywriting, preparation of all press materials and media kits, media contact and follow-up, author tours, guerilla marketing on the Internet, promotional research, and general book publicity consulting.
Claire Kirch Publicity Services specializes in literary fiction, feminist/women's issues fiction and nonfiction, Midwest authors, and mysteries.
Contact Claire Kirch at email@example.com or (218)727-8373.Claire Kirch
Claire Kirch Publicity Services
Editor, The Reader's Edge Bookstore Newsletter
8 North Second Ave. East, Suite 306
Duluth, Minnesota 55802
(phone and fax) 218-727-8373
C.S. Lewis & Company PublicistsSince 1990, CS Lewis has been helping authors create widespread media exposure for their books by leveraging our longstanding contacts with TV and radio producers, and print and online editors, journalists, columnists, and bloggers. We're a nationally known boutique firm that works with major publishers as well as small presses, and we specialize in nonfiction books on health, business, career, parenting, relationships, and self-help. We're known for our highly collaborative and creative media campaigns that build and strengthen authors' platforms in order to generate book sales, boost the authors' brand, increase their online presence (SEO), and support new business opportunities in the area of speaking and consulting. Our authors have been quoted, featured, and interviewed in virtually every major media venue.
Contact: Cathy Lewis
19 Cardinal Drive, Woodstock, NY 12498
31-F Stratford Lane West, Boynton Beach, FL 33436
Don't Judge a Book by its CoverMichelle Blackley conducts publicity campaigns for a wide variety of authors and books, specializing in media works that include press, speaking engagements and book tours. With just seasonal interns, everything she does has her hand in it, from emails to phone calls. She take on products that she feels passionately about and looks for amazing opportunities with great people. Under the firm name, Don’t Judge a Book by its Cover, this boutique operations specializes in book tours, media placement and organizing speaking engagements.
Michelle A. Blackley, Literary Publicist
Don't Judge a Book by its Cover
Now a Marketing Manager for Voyageur Press, an imprint of MBI Publishing, Dorothy brings over 20 years of experience in working with books, covering law to inspirational, and tractors to teddy bears and tea cups. She has a wealth of innovative, unusual ideas, and can outline the basics of a minimum campaign to get your book a buzz. She can consult, advise, or just "do" what needs to be done. Fees negotiable; hourly rates, volume rates, or retainer options.
"Dorothy Molstad is the consummate professional. She has developed the knack for knowing
whom to target and what interests to advance to those targets on behalf of her clients. And shes
fun to work with in the process."
687 Wildwood Lane
Stillwater MN 55082
Gail Leondar-WrightGail Leondar Public Relations promotes progressive books. To date, we've publicized over 600 titles on sustainability, economic inequality, peace and social justice, feminism, and gay and lesbian concerns. We've had clients interviewed on Fresh Air, Marketplace, and Weekend Edition, and numerous other nationally syndicated radio shows. I think of my work as social change work, and I find it enormously satisfying.
Radio interviews to promote author tours
Radio phone interviews
Author training, coaching and mentoring
Gail Leondar Public Relations
21 Belknap St., Arlington, MA 02474
Hank LuttrellConsultation with small publishers, authors, event organizers and booksellers about promotion, marketing and distribution.
I can help you develop appropriate, modern approaches and business solutions for your publishing, book, or comic book related ideas. I’ll answer your questions and help you research the information you’ll need to fulfill your creative impulses. Our first interview is free, of course, to see if we are compatible. From the start, I’ll try to provide an honest appraisal of your situation, and if I don’t think we can make it work, I’ll advise you that it won’t be worth investing in my assistance.
1421 South Park #200, Madison, WI 53715
Jan Yager, Ph.D.Jan offers coaching and consulting on selling foreign rights as well as how to do book promotion including writing a press release and creating a wining media kit, how to write a book proposal for consideration by a publisher, as well as self-publishing options, as well as how to write a book. Jan has published 25 nonfiction and fiction books with major houses such as Simon & Schuster, Inc., Doubleday, Facts on File, Inc. as well as through her own small press, Hannacroix Creek Books, Inc., which she founded in 1996. She has worked in publishing fulltime for three years -- at Macmillan and Grove Press -- and is also a sociologist and speaker. Jan has been interviewed on her areas of expertise, especially friendship or work issues, such as time management, on major talk shows including Oprah, The View, The Today Show, Good Morning, America, CBS-TV, CNN, Good Day, Atlanta, and is often interviewed in the print media. She has an impressive track record selling foreign rights for books in 22 languages, directly or through her sub-agents around the world. She regularly attends or exhibits at major book publishing trade shows including the Frankfurt Book Fair, the London Book Fair, and BookExpo. In addition to coaching by phone or in-person, Jan periodically offers all-day seminars on book promotion or selling foreign rights.
Jan Yager, Ph.D.
World News and Information Network, Inc.
1127 High Ridge Road, #110, Stamford, CT 06905
Karen Villanueva Author ServicesKaren Villanueva has thirty years experience in entertainment PR. Having moved from Toronto to New Mexico in 1992 and noting all the authors who lived there, she shifted her focus to work exclusively with authors, books, and small presses for the last 20+ years.
In 2007 the New Mexico Book Association awarded her a Special Recognition Honor for her volunteer work publicizing New Mexico Book Association, authors and book events. The first author to take note of her skills was Rambo's dad, New York Times bestselling thriller writer David Morrell. Called "highly resourceful, a PR dynamo" by one of her past clients, New York Times best-selling author Ann Louise Gittleman (the First Lady of Nutrition) Karen heads up all promotion campaigns and works one on one with the author.
KSB Promotions offers full publicity and promotion services for publishers and authors including advance comments, book club rights, preparation of all press materials, substantial media list, author tours, and general consulting. National, regional, and local campaigns. More than 25 years experience working with small and mid-size publishers and self-published authors. Non-fiction only, specializing in travel, cookbooks, gardening, parenting, health and general lifestyle topics.
Lisa Shaw is the author of twenty books, including the forthcoming Perigee book, 1001 Ways To Market Yourself & Your Small Business, from which these tips are excerpted. She runs Williams Hill Publishing and Litterature, a company that produces greeting cards for cats and dogs, which has been mentioned in the Wall Street Journal and on The Tonight Show with Jay Leno.
She also conducts publicity campaigns for other small businesses. She is offering a special Do-It-Yourself Publicity Kit, developing and writing a complete press kit and providing a list of 100 media contacts for only $1200; you send out the kits and do the follow-up.
Michele KarlsbergMichele Karlsberg Marketing and Management specializes in concentrating on print and electronic media, for the mainstream, lesbian, gay and feminist market. Creating press releases, press kits and cover letters. Target mailing lists from an extensive database. Networking with freelance writers for interviews. Assistance with post production, consumer marketing, advertising campaigns, direct marketing to bookstores, U.S. and foreign distribution contacts. Promotional tours, special events, conference planning and author appearances.
Michele Karlsberg is the Curator of "OUTSPOKEN: A Lesbian & Gay Literary Series" She is the author of " Self Publishing Gay Books" and is the co-editor of TO BE CONTINUED and TO BE CONTINUED: TAKE TWO (Firebrand Books)
Marketing and Management
101 Lexington Ave., Staten Island, NY 10302
MindBuck MediaMindBuck Media Book Publicity is a full service author public relations and book publicity company, able to step in, consult and create interest and progression at any point during the evolution of a book. From manuscript to international book release, Jessica Glenn and her team provide highly personalized author services ensuring the highest level of success possible for authors and their publishing companies. Conservatively, we've helped authors sell half a million books in the last two years alone and had two bestsellers in 2011. We work directly with authors, with publishing companies, or in tandem with both to create the best bang for the publicity buck.
Phenix & Phenix
At Phenix & Phenix, we represent writers that we believe have a message the world needs to hear. While every writer must find their own voice, we help their voice to carry-through articles in newspapers and magazines, and through appearances on radio, television, and at bookstores. We believe that books change lives, and we exist to help these books reach the world.Phenix & Phenix Literary Publicists
2100 Kramer Lane, Ste. 300, Austin, TX 78758
PR By the BookThe mission of PR by the Book is to attain, or aid in attaining, as many quality media "hits" as possible. PR by the Book has the experience and connections to attract media on a local, regional or national level. We start with a unique positioning angle, sculpt it into a pitch and look for the appropriate placement in the media.
PR By the Book
RMA PublicitySince 2009, RMA Publicity has been assisting authors, both self-published and those who publish through small presses, with all of their marketing needs. We specialize in preparing press kits, press releases and feature articles, then using them to get our authors great results -- placements in newspapers, appearances on radio and TV, etc. We also set up book signings, and produce a monthly newsletter titled, "The Power of Publicity" that features client activity and includes informational articles about book publicity and marketing.
Rachel M. Anderson
Marketing & PR Consultant/Publicist
I'll write materials (news releases, brochures, fliers, articles, PSAs, backgrounders, newsletters, etc.) -- cheaply, rapidly, and well. On some of these projects, if their needs are simple, I also handle design. But I'm not really a full-service publicist in that I really don't have media contacts outside Western Massachusetts and try to stay away from placement.
My areas of greatest strength are arts, small business, services, high-tech, politics, and of course, small press. But I'll take on pretty much anything unless I find it deeply offensive. For instance, I will not promote a pro-tobacco or anti-gay client -- but I might do a moderate Republican even if they didn't get my vote. I even had some negotiations with a Libertarian publisher a while back.Shel Horowitz
800) 683-WORD or (01)(413) 586-2388
Skye Wentworth Public RelationsSkye Wentworth Public Relations provides media relations and book publicity services for authors and publishers. Her experience includes 15+ years of media planning, design and market strategy, video production, special events, and publishing communications. Award-winning services include press kits, video trailers, author tours, print, television, radio and Internet placement. Your new book: you know it’s sensational. Now 20 million other people know it, too.
Skye Wentworth, Book Publicist
11 High Road, Newbury, MA 01951
Smith PublicitySmith Publicity offers book marketing services, public relations, and book publicity services to publishers and authors with goal of securing media (newspaper, magazine, radio, television, online, and blog) interest to build awareness and spark book sales. Smith Publicity promotes all genres, including self published projects, including: non-fiction, fiction, business, self-help, health, spiritual/religious, children's books in print, E-book, audiobook formats.
Smith Publicity, Inc.
1930 E. Marlton Pike, Suite I-46
Cherry Hill, NJ 08003
SoCal Public RelationsRebecca Grose has nearly 20 years of experience in book publicity, having worked for several major publishers (including Simon & Schuster, HarperCollins, and Harcourt), she started her own freelance publicity business in 2003. Specializing in children's books, she works closely with each client to create and strategize an effective, personalized publicity campaign.
SoCal Public Relations
8130 La Mesa Blvd., Ste. 137, San Diego, CA 91941
Stephanie Barko, Literary PublicistStephanie Barko, Literary Publicist promotes professionally edited adult nonfiction and historical fiction titles within one year of release date. She also offers book shepherding for authors with just-completed manuscripts who want help navigating the independent publishing track. Stephanie Barko’s award-winning clients include traditional publishers and their authors, small presses, and independently published writers.
Stephanie Barko, Literary Publicist
16100 Crystal Hills, Austin, TX 78737
Strategic Vision, LLCAt Strategic Vision, your success is measured in results. Our team of experts provides comprehensive media relations and publicity services to authors and publishers. We focus on a results-driven campaign that translates publicity into sales. The media has consistently recognized us as a vital source of informative and thought-provoking authors and literary works.
David E. Johnson
Strategic Vision, LLC
2451 Cumberland Parkway, #3607, Atlanta, GA 30339
If you have recently published a book, or are about to, the Publicity, Promotion, Marketing and Distribution services of the Jenkins Group, Inc., can be the deciding factor to your success.
We can: Assist with arranging distribution and wholesale contacts to the ever changing and complex bookstore and library markets. Assist with distribution contacts in specialty markets such as airports, gift stores, catalogs, book clubs, foreign sales, rights and non-traditional retailers. Assist with your pre-publication review program. Provide access to our database of over 15,000 updated contacts in all areas of the media including newspapers, magazines, radio, TV, associations, organizations and the Internet. Assist with building an effective media kit that will stand out from the rest.
We can: Formulate ideas and strategy to better serve your market. Point of purchase displays, Promotional flyers, Direct mail. Provide you with continuing education and the latest news in publishing trends through our IPN (Independent Publishers Network) and ISPPI (International Small Press Publishing Institute) networks. Refer thousands of publishing contacts in the business to help you in all of your publishing endeavors.
Westwind CommunicationsIn a typical book marketing campaign, Westwind Communications targets book reviewers at magazines, newspapers and electronic media across the United States. Since our contacts in the media are exceptionally good, we have a high success rate with frequent placements. Westwind Communications develops and nurtures relationships with writers, editors and producers so they trust us when we give them a story idea.
Westwind works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. We’ve handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. Westwind has generated media coverage for numerous genres including, fiction, health, adventure, historical fiction, business, finance, biography and memoirs, sports, science and technology.
Westwind clients have been featured by Good Morning America, CNN, ABC Nightly News, Nightline, TIME, PBS, LA Times, USA Today, IBD, Wall Street Journal, Washington Post, Howard Stern, NPR, Woman's World, FOX News, Entrepreneur and many more.
Scott Lorenz, President
1310 Maple Street, Plymouth, MI 48170
Willingham CommunicationsWith over twelve years of experience publicizing and marketing books, Jennifer Willingham offers publicity and promotional services for publishers and authors. From her previous in-house positions of VP of Publicity/Marketing for Thomas Nelson Publishers, Willingham excels in positioning inspirational books appropriately for mainstream media coverage. With involvement in over twenty-five New York Times best-selling book campaigns (including extended list) Willingham prefers to focus on non-fiction titles in the genres of current affairs, health, relationships, business and Christian living. Past media placements include “Good Morning America,” “Today Show,” CNN “American Morning,” Comedy Central “The Daily Show with Jon Stewart,” USA Today, “Dateline NBC,” “Larry King Live,” Fox News “Hannity & Colmes,” ABC Radio “Sean Hannity Show,” “Jim Bohannon Show,” “Hour of Power,” “700 Club,” Washington Times, etc.
Phone: 615-826-2575 Fax: 615-827-0071