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Writing & Publishing / Advice / Promoting Books on the Internet: Part 2
Promoting Books on the Internet: Part 2
A lot of us have a lot of experience promoting books online, making this a pretty broad
- Make sure you have a solid site with good content, not just sales hype
- Make it easy to order your books using forms and other options
- Make sure your site is fast-to-load and easy-to-navigate
- Make sure your site is ready to promote, with appropriate page titles, keywords, metatags,
- Update your site frequently
- Be listed in all the search engines and directories
- Set up links with other sites your audience visits
- Participate in e-mail lists and newsgroups your audience frequents, playing by the rules
established in those particular venues
- Use mailing lists as a form of simple "push technology" to remind people on a
regular basis that you're there
- DO NOT SPAM -- this just makes people angry and does not sell anything
- Mention your e-mail and site addresses in all your offline promotions, including news releases,
radio, television, stationery and business cards
A few other points:
- Put together FABULOUS content -- give people reasons to come back over and over.
- Have some mechanism to capture names and e-mail addresses. (I use sign-up forms for two
monthly tip sheets.)
- Think like a viewer -- for example, when listing keywords, include common misspellings of
your most important words.
- Make things as easy as possible on your visitor: avoid stuff that crashes people's computers
darn good reason, and make sure several forms of contact info are easy to find.
- Bone up with some of the Internet site design and promotion newsletters out there (just as
you probably read Poynter and Ross and Kremer before you went to press).
- Include full ordering information.
I could go on and on -- books have been written about this!
BTW, I started my company back in 1981. Yet my presence on the Net is bringing in an
average of 40% of my income, even after only four years online and over a decade as a traditional
James A. Cox
Midwest Book Review
278 Orchard Drive
Oregon, WI 53575-1129
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