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The PMA Trade Distribution Program

Preceding the Publishers Marketing Association board meeting the Trade Distribution selection process was conducted. I learned so much by hearing what was working and what wasn't that I thought it might be helpful to share that information with the PMA and Bookmarket lists.

First, a little background. The Trade Distribution Program is a PMA project that helps publishers with a small number of titles get distributor representation so as to get a foot into the bookstore side of book selling. It is currently in its ninth (or eighth?) year.

There were representatives from Borders, Barnes & Noble, Ingram, Baker & Taylor, IPG (the distributor who handles the program) and an independent rep as well as several members from the PMA board and staff.

About 120 books were submitted and about 40 selected, a percentage that both Borders and Barnes & Noble report matches their selection process. This has also been consistent throughout the years, although all participants agreed that the overall quality of the books has improved dramatically.

Here are some invaluable glimpses into why books did or didn't make it into the program:

Mary Westheimer

James A. Cox
Midwest Book Review
278 Orchard Drive
Oregon, WI 53575-1129
phone: 1-608-835-7937

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