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Make Your Book a Breakout Hit!
The bestselling book list often feels like a re-run, with the same authors seemingly dominating the list week after week. With so many talented writers and worthy books, I’m sure it’s frustrating to some new authors that guys like John Grisham and Stephen King seem to land on the charts all the time, while new authors are often left out in the cold.
What are the bestselling authors doing differently? The answer has everything to do with promotion, promotion and more promotion. Established bestselling authors understand that to stay at the top of the list, they need to keep their names and book titles in front of the masses. They tirelessly promote themselves and their books to anyone who will listen. They understand the media is the pathway to the American public. People hear them on the radio, see them on TV or read about them in newspapers and magazines – and if interested – they buy books!
So, the question is - how do you get the media talking about YOU and YOUR book?
The good news is that you don’t have to be famous or established to get on talk radio or TV or get your name in print. The message of your book simply has to tie into something going on in the news or into a national holiday or calendar event.
For example, April is Cancer Control Month, Child Abuse Prevention Month, Couple Appreciation Month, National Humor Month, National Autism Awareness Month, Lawn and Garden Month, National Poetry Month and Alcohol Awareness Month. April also brings us Easter and Spring Break.
May is Clean Air Month, Creative Beginnings Month, Family Wellness Month, Fibromyalgia Awareness Month, Get Caught Reading Month, National Stroke Awareness Month, and National Mental Health Month. It also happens to be National Book Month, which makes authors particularly hot in May. As May also has Mother’s Day, Armed Forces Day, and Memorial Day, anything having to do with mothers or the military is in demand by the media throughout the month.
The point is, if your title can tie in any way to any of these type of calendar events, the media may be interested in what you have to say.
If your book doesn’t tie into any timely happenings, look for newsworthy angles that relate to your message. If the media can see the value of your message for its consumers, you’re in the promotion game!
Of course, we’d love the opportunity to help you promote your book. That’s our business. As one of the country’s leading book publicity firms, we can get you on-the-air, talking about your book and stirring up interest to the masses. We can also get your information out to thousands of journalists who have the attention of the American public.
The best part is our extremely affordable rates! If you want to learn more about how we can create a national “buzz” for your book, call me or my husband Steve at 727-443-7115, ext. 208. Nothing beats a real-life conversation!
Marsha Friedman, President
P.S. Give us a chance to show you how different we are from other book publicists!
Event Management Services
1127 Grove Street
Clearwater, FL 33755
727-443-7115 ext. 208
James A. Cox
Midwest Book Review
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Oregon, WI 53575-1129
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