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Are Books Doomed to Extinction?

Publishers Must Innovate to Save the Book as We Know It, Says Best-Selling Author!
Michael Levin says he can see the writing on the iPad.

"Unless something changes, books as we know them are doomed, and not simply because people prefer to read on their iPads or Kindles." says Levin, (, a New York Times best-selling author, as well as editor, publisher, co-writer and ghostwriter.

"You'll see the major publishing houses starting to go away in three to five years," Levin says. "Their business model is in free fall. Already, we're seeing books becoming shorter, cheaper, and diminishing in quality. You'll soon see fewer really good authors bothering to write books, because books are no longer a meaningful source of revenue."

Levin points to several developments he says foreshadow a sad ending for books:
Levin does find reason for hope, but it will require publishers to change how they do business.

"They need to stop trying to go after the mass market, which doesn't exist anymore, settle on a niche and develop a brand. Publishers that stand for something in the reader's mind - like Harlequin stands for romance - are built for the long haul," he says.

Instead of publishing 500 low-quality books every year, major publishers should bring out only 50 top-quality winners and actually market them, he says. And publish how-to and other guidance and instructional books in concentrated form: short, powerful and to the point.

The rest of us have a job to do, too, Levin adds.

"People need to read, and they need to read to their kids or buy them books. If people stop demanding good books, there eventually will be none available," he says. "The winners, going forward, will be that minority who still read and think for themselves. It's a lot easier for government, the military, and the corporate world to control the way people think if they aren't reading for themselves. That ought to be reason enough to save the book."

Michael Levin
BusinessGhost, Inc.

James A. Cox
Midwest Book Review
278 Orchard Drive
Oregon, WI 53575-1129
phone: 1-608-835-7937

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